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Chairman of the Swedish National Association for Gambling Addicts

"Svenska Spel’s implementation of obligatory registration is a major undertaking and sets the standard for the industry."

Kim Grahn, Chairman of the Swedish National Association for Gambling Addicts

The Swedish National Association for Gambling Addicts is an association of non-profit organisations for gambling addicts and their families. The association works to prevent gambling addiction and help gambling addicts. Kim Grahn, Chairman of the Association, believes that Svenska Spel’s obligatory game registration initiative is a major commitment.

Svenska Spel has introduced obligatory game registration. What do you think about that?

“I believe this is an excellent preventive measure to minimise gaming risks and I know that many of our local associations agree. Registration also contributes to improve age controls. But, unfortunately, registration does not help those who are already addicted to gambling. They often do not want to recognise their gaming problems, which one is forced to when setting limits in terms of time and money, and probably choose to play with another gaming company.”

What role do you think that Svenska Spel has in the gaming market?

“Svenska Spel has always been at the forefront regarding initiatives to minimise the harmful effects of gaming. Svenska Spel’s implemen­tation of obligatory registration is a major undertaking and sets the standard for the industry. Some of the larger offshore companies are likely to follow suit to show that they also take responsibility, even if it’s just a marketing ploy to promote themselves as serious.”

What do you think about the unregulated gaming companies?

“There is a lot left to be desired but comparing them is like com­paring apples and oranges. Some seek to establish a dialogue while others publish our address on their website without consulting us and believe that to be sufficient. Some of the major companies seem to be somewhat challenged by veracity. They offer good responsible gaming tools, but if their marketing and sales ­people are not on board, the tools alone are worthless. You can’t send letters to customers ­asking if they want help and, in the same week, put a bonus into the cus­tomers’ accounts. Those actions are not well thought out.”

What more could Svenska Spel do?

“They could highlight the risks of gaming even more and try to ­influence the State to assume more social responsibility. By using the existing research, through the Research Council and the pro­fessorship in Lund, among other things, Svenska Spel can demonstrate the link between gaming and gaming problems, and influence the State to allocate increased funds for research, prevention and treatment.”

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