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Materiality analysis

Svenska Spel applies a broad approach to sustainability and operations are conducted in a manner that is socially, economically and environmentally sustainable. In addition to responsible gaming, as a state-owned company, Svenska Spel is expected to work in an exemplary fashion with all sustainability areas in the State’s ownership policy (business ethics, anti-­corruption, diversity, gender equality, human rights, working conditions and the environment), but prioritize according to what is most important for the Company and its social mandate.

In 2014, Svenska Spel made the transition to reporting according to the Global Reporting Initiative’s (GRI) updated guidelines, G4. To ensure a more relevant and focused CSR report, the new guidelines set requirements for a more in-­depth analysis of which sustainability issues are the most ­significant.

In autumn 2014, Svenska Spel completed a materiality ­analysis that will form the basis for the information in the Company’s CSR Report and for the focus of the Company’s ­sustainability efforts. The analysis aims to identify Svenska Spel’s prioritised sustainability areas based on the Company’s actual impact on society and the relevance for its stakeholders.

The materiality analysis is a weighted appraisal of the findings from the ongoing stakeholder dialogue, the stakeholder analysis that was conducted during the year and internal priorities identified in a number of workshops with members of Group management. The results of the materiality analysis have been established with the Company’s Board.

The materiality analysis shows that the responsible gaming (for example, responsible gaming tools and training), business ethics and anti-corruption areas are the highest priority for Svenska Spel’s focus. Regulatory compliance, in terms of gaming permits, is a prerequisite for the Company’s activities. The introduction of obligatory registration in 2014 has brought to the fore, how Svenska Spel protects customers’ integrity and manages their personal data. Diversity and gender equality are also areas deemed important by stakeholders.

Questions regarding Svenska Spel’s environmental efforts and procurement procedures were assigned a lower priority.

The materiality analysis forms the basis for the Company’s prioritisations and choice of areas for which it is relevant to report Svenska Spel’s work and its results achieved during the year. This is reflected in the issues addressed in the Annual Report even if the Company works with all areas in a long-term structured manner.


The materiality analysis follows the method under the framework of the GRI framework version G4, which means the review and assessment of 44 different aspects and other significant sustainability issues for the Company, of which seven were deemed relevant for Svenska Spel. The GRI aspects are thereafter linked to current sustainability areas.

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