ANNUAL REPORT 2014
EN SV
Svenska SpelSvenska Spel

Business description

About the CSR Report and
GRI-index

Svenska Spel’s 2014 CSR report is presented as an integrated part of the Annual Report but is also published on www.svenskaspel.se.

The report complies with the Global Reporting Initiative (GRI) guidelines, version GRI-G4. The report is issued once a year as part of the Annual Report. The report is valid for the 2014 calendar year and encompasses the Parent Company and subsidiaries. The most recent report (2013 CSR Report) was published in March 2014. A CSR report has been published every year since 2007.

The CSR Report describes Svenska Spel’s work and per­formance for the Company’s four target areas (Customers, Responsibility, Employees and Professionalism) as well as ­sustainability issues of interest to the Company’s stakeholders.

The reported sustainability aspects and indicators are based on the stakeholder and materiality analysis performed in 2014 and which is described in more detail on pages 18–20. The change compared with the preceding year’s CSR report is the transition to reporting in line with GRI-G4 and means that the Company only reports indicators for the Company’s most significant sustainability areas. This means that fewer indicators are reported than previously, but, specific limits can apply for some indicators. In these cases, this is stated in the text or table in which they are reported.

In Svenska Spel’s assessment, the 2014 CSR Report meets the requirements imposed by Global Reporting Initiative G4 at the Core application level.

Sustainability information that has been examined by the auditors can be found on pages 4–9 and 16–60 in printed Annual Report. See the Assurance Report for more information.

The contact person for Svenska Spel’s over­riding responsibility work

Zenita Strandänger, Head of CSR,
+46 10 120 00 00, Zenita.strandanger@svenskaspel.se

Externally assured

Standard disclosures

G4–1 Statement from the CEO and Chairman of the Board about the relevance of sustainability to the organisation and the organisation’s strategy for addressing sustainable development. CEO's commentary

G4–3 Name of the organisation Directors' report
G4–4 Brands, products and services Target Area Customers
G4–5 Location of head office Directors' report
G4–6 Countries where the organisation operates The Swedish gaming market  
Comments: Svenska Spel only operates in Sweden
G4–7 Ownership structure and type of company Directors' report
G4–8 Markets served by the organisation The Swedish gaming market
G4–9 Scale of the organisation Note 4
G4–10 Total number of employees by employment type, region and gender Note 4
Comments: Contracted consultants are not reported, since data is not available at Group level.
G4–11 Proportion of employees covered by collective agreements  See comments
Comments: All employees are covered by collective ­agreements
G4–12 The organisation's supply chain Target Area Professionalism
G4–13 Significant changes in the organisation or its supply chain during the reporting period See comments
Comments: No significant changes have taken place during the reporting period
G4–14 Approach to the precautionary principle See comments
Comments: The precautionary principle is adhered to in the preparation of products and advertising material. Requirements are set for relevant environmental labelling in procurements from printing firms, etc.
G4–15 Membership of sustainability initiatives Target Area Responsibility
Comments: CSR Sweden.
G4–16 Membership of organisations Target Area Responsibility
Comments: EL, WLA and SPER.
G4–17 Organisational structure Svenska Spel's legal structure Svenska Spel's operational structure
G4–18 Process for defining the report content and the aspect boundaries Social mandate and sustainability efforts
G4–19 Identified material aspects Social mandate and sustainability efforts and the specific standard disclosures below
G4–20 Boundaries for the impact of the respective aspects within the organisation See the specific standard disclosures below
G4–21 Boundaries for the impact of the respective aspects outside the organisation See the specific standard disclosures below
G4–22 The effects and causes of any restatements of information provided in previous reports See comments
Comments: No significant changes took place during the reporting period.
G4–23 Significant changes from previous reporting periods in the scope and aspect boundaries About the CSR Report and GRI-index

G4–24 Stakeholder groups Stakeholder dialogue
G4–25 Identification and selection of stakeholders Stakeholder dialogue
G4–26 Dialogues and activities with stakeholders Stakeholder dialogue
G4–27 Key topics and issues that have been raised through stakeholder dialogue, and how the organisation has followed up these key topics and issues Stakeholder dialogue

G4–28 Reporting period About the CSR Report and GRI-index
G4–29 Publication date of most recent report  About the CSR Report and GRI-index
G4–30 Reporting cycle  About the CSR Report and GRI-index
G4–31 Contact person for the report  About the CSR Report and GRI-index
G4–32 In Accordance option and GRI Content Index selected by the organisation About the CSR Report and GRI-index
G4–33 Policy and procedures for external assurance  Assurance Report

G4–34 Corporate governance Corporate Governance Report

G4–56 Values, principles, standards and norms of behaviour Svenska Spel's values
Target Area Professionalism

Externally assured

Specific standard disclosures

Economic Performance Relevant internally through its impact on the Company’s resources. Relevant externally through its impact on the surplus to the public treasury and its corresponding contribution to society in general. G4-EC1, Economic value generated and distributed.
Read more: Target Area Professionalism, DMA: Social mandate and sustainability efforts, Report on the Company's measures under the shareholder directive, Corporate Governance Report  

Indirect economic impact Relevant internally since responsibility is prioritised over profit. Relevant externally through the Company’s efforts to reduce the cost to society of gaming problems. G4-EC8, Significant indirect economic impacts, including the extent of impacts 
Read more: Target Area Professionalism, Report on the Company's measures under the shareholder directive, DMA: Social mandate and sustainability efforts, Target Area Professionalism, Report on the Company's measures under the shareholder directive, Corporate Governance Report  

Diversity and equal opportunity  Relevant internally/externally because of personnel policy and the Company’s external communication. G4-LA12, Composition and breakdown of employees by gender and other diversity indicators.
Read more: Target Area Employees, Directors' report, Note 4 DMA: Social mandate and sustainability efforts, Target Area Responsibility, Corporate Governance Report  

Anti-corruption Relevant internally through preventive measures to counter the giving and acceptance of bribes. Relevant externally through preventive combatting match fixing. G4-SO5, Confirmed incidents of corruption and actions taken. 
Comments/omissions: No instances of corruption i­nvolving Svenska Spel were reported during the year.
Read more: Target Area Customers, Target Area Professionalism DMA: Social mandate and sustainability efforts, Target Area Professionalism, Corporate Governance Report  

Compliance Relevant internally since compliance with laws and gaming permits form the basis of the Company’s entire operations. Relevant externally to maintain the trust of the general public. G4-SO8, Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with laws and regulations. 
Comments/omissions: No fines or non-monetary­ ­sanctions for breaches of laws or regulations were imposed on Svenska Spel during the year.
Read more: About the CSR Report and GRI-index DMA: Social mandate and sustainability efforts, Corporate Governance Report

Customer health and safety Relevant internally since responsibility is prioritised over profit. Relevant externally – by offering effective responsible gaming tools the Company wants to protect customers and promote a healthier gaming market. G4-PR1, Percentage of significant product and service categories for which health and safety impacts have been assessed for improvement.
Comments/omissions:
Responsible gaming image, Customer stability, Deviation reporting, EL/WLA certification, Market and customer surveys, Test purchases, Age checks
Read more: Social mandate and sustainability efforts DMA: Social mandate and sustainability efforts, Target Area Responsibility, Report on the Company's measures under the shareholder directive, Corporate Governance Report
Product and service labelling Relevant internally through its impact on how the Company develops the customer offering and its responsibility initiatives. Relevant externally through its impact on the customer experience, choice of game and how responsible the Company is perceived. G4-PR5, Customer satisfaction
Comments/omissions: CSI
Read more: DMA: Social mandate and sustainability efforts, Target Area Customers, Corporate Governance Report
Customer integrity Relevant internally through its impact on the Company’s handling of customer details. Relevant externally in how it impacts customers who have to register their details and identify themselves when gaming with Svenska Spel’s products. G4-PR8, Total number of formal complaints regarding the loss of customer data.
Comments/omissions: Minor incidents have occurred where customer data has ended up in internal systems that were unable to handle the information. Those customers affected were informed and procedures put in place to manage and prevent this recurring.
Read more: Target Area Customers DMA: Social mandate and sustainability efforts, Target Area Customers, Corporate Governance Report

Marketing Communication Relevant internally through its impact on how restrictive the Company is in marketing high risk products. Relevant externally through its impact on customers who are met by more restrictive and responsible marketing. G4-PR7, Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising, promotion and sponsorship.
Comments/omissions: No deviations were reported ­during the year. However, some criticism was levelled at the Company by the Swedish Gambling Authority, read more on Target Area Responsibility.
Read more: Target Area Responsibility DMA: Social mandate and sustainability efforts, Report on the Company's measures under the shareholder directive, Corporate Governance Report
(DMA) Disclosures on Management Approach

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© 2014 Svenska Spel AB. Org. nr. 556460-1812