Svenska SpelSvenska Spel

Certified responsible gaming

Svenska Spel is certified according to the responsible gaming standard of the European Lotteries and the World Lottery Associations*. The standard is based on a framework comprising 11 areas.


  Area Criteria
1 Research
  • Svenska Spel helps to raise social understanding of gaming problems.
  • Svenska Spel uses research findings in the development and monitoring of responsible gaming measures, business development and strategies.
2 Responsible gaming training for employees
  • Svenska Spel has a responsible gaming message that is regularly communicated to employees.
  • Svenska Spel has identified key activities in the field of responsible gaming that require special training to ensure customer protection.
  • Svenska Spel has a method to track levels of understanding for and implementation of responsible gaming.
3 Responsible gaming training for business partners and retailers
  • Svenska Spel highlights responsible gaming for its retailers and business partners, and their obligations in terms of responsible gaming measures and requirements associated therewith.
  • Svenska Spel assists with adequate responsible gaming training.
  • Svenska Spel has an effective method to monitor and evaluate processes/performance of retailers and business partners.
4 Gaming development
  • Svenska Spel uses reliable tools to evaluate the social implications of the development of products, situations and organisations.
  • Svenska Spel develops reliable tools for all games and channels whenever possible and behaves responsibly by minimising, removing or modifying high-risk products.
5 “Remote channels” (internet, gaming via mobile phones and Vegas)
  • Svenska Spel has implemented the appropriate preventive measures listed in the European Lotteries standard and ensures that the above is also observed in new development of these channels.
  • Svenska Spel is able to justify reasons for any absence of measures, e.g. self-imposed suspension and Playscan.
6 Advertising and marketing
  • Svenska Spel meets the requirements of national legislation, regulations and restrictions according to the European Lotteries standard.
  • Svenska Spel has functioning systems to assure ethical marketing.
7 Treatment referral
  • In line with current directives, Svenska Spel refers customers to recommended treatment coordinators (the Public Health Agency of Sweden has referred to the Help Line).
8 Responsible gaming measures for the protection of customers
  • Svenska Spel takes initiatives for training, communicating to and informing players in the areas identified in the European Lotteries standard (information on products, age limits, help and responsible gaming tools).
  • Svenska Spel has a suitable policy and control to ensure effective implementation and periodic monitoring.
9 Stakeholder dialogue
  • Svenska Spel has regular formal and informal stakeholder dialogues and includes them in its reporting.
  • Svenska Spel integrates the results of the stakeholder dialogues in strategic decision processes and established feedback mechanisms.
10 Reporting, measurement and certification
  • Svenska Spel publishes a formal report or series of communications that measure the requirements of the European Lotteries Responsible Gaming Standard.
11 VLTs
  • Svenska Spel offers a comprehensive action programme for VLTs. The programme includes 16 guidelines aimed at preventing excessive gaming.

The auditing company Deloitte AB conducted a verification in accordance with the European Lotteries standard of Svenska Spel’s responsible gaming programmes in 2014.

*The European Lotteries standard encompasses all 11 areas and the World Lotteries Association encompasses the first ten areas.