Business description

Facts about the Swedish gaming market

The Swedish gaming market (regulated and unregulated gaming companies)
Net gaming revenue, SEK million	2014	2013	2012	2011	2010
Svenska Spel	8,941	9,729	9,815	9,687	9,624
NGO games and lotteries¹	3,677	3,698	3,561	3,458	3,294
ATG	3,660	3,625	3,700	3,910	3,812
Offshore online gaming companies	4,163	3,586	3,189	2,528	2,196
Other²	190	196	212	212	216
Total	20,631	20,834	20,477	19,795	19,142

NGO games and lotteries include: Bingo, national lotteries (e.g. PostkodLotteriet, Folkspel, Miljonlotteriet, A-lotterierna), regional lotteries and local lotteries.
Other regulated gaming companies comprises companies with permits to arrange restaurant casinos in Sweden.

Market shares (net gaming revenue), total market 2010–2014

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators. The estimates for offshore online operators’ net gaming revenue are based largely on Svenska Spel’s regular market analysis.

Market shares (net gaming revenue) online 2010–2014

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators.

Net gaming revenue per channel, total market 2010–2014

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators.

Total gaming market by product category and operator for 2014

The games of chance category includes lotteries and number games. The sports-based products also include trotting and casino games includes online poker and Vegas. Unregulated gaming companies are defined as gaming companies that organise games for monetary gain for the public without permits or the support of Swedish legislation.

Total online market by product category and operator for 2014

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators.