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Svenska SpelSvenska Spel

Management 2014

Lennart Käll

President and CEO

Education

MSc (Econ).

Employed

2011

Born

1958

Other commissions

Deputy Chairman Läns­försäkringar Stockholm; Chairman of Playscan AB and SPER.

Background

CEO, Wasa Kredit, 2009–2011; President and CEO, Ticket Travel Group, 2003–2009; CEO, ICA Banken, 2001–2003; CEO, SEB Finans (Trygg-Finans), 1995–2001.

Marie Loob

CFO/Executive Vice President

Education

MSc (Econ).

Employed

1997

Born

1963

Other commissions

Board member of Ren Idrott.

Background

Positions at Svenska Spel: Sales Manager, Internet, 2009–2010; Manager, Associations Business Area, 2006–2009; Financial Manager/Accounting Manager 1997-2006.

Previous positions: Economist and teacher at Humanus Utbildning AB, 1996–1997; Administrative Manager/Controller, Visby Hospital, 1989–1996.

Kristina Askstedt

Manager Customer Interaction Business Area

Education

Bachelor of Arts in Human Resource and Organisation, University of Stockholm.

Employed

2014

Born

1966

Background

Business Area Manager Windows, Microsoft Central and Eastern Europe HQ, 2012–2014; Operational Manager and Marketing Director, Microsoft AB, 2008–2012; Director of Sales Public Sector, Microsoft AB, 2006–2008.

Anna Björklund

HR Director

Education

BSc in Human Resources and Labour Relations with advanced studies in Personnel Management Stockholm University, 40 credits in English at Stockholm University.

Employed

2008

Born

1964

Background

Project Manager, Change Management, SEB, 2005–2008; President Stensnäs Kurs Konferens, 2004–2005; President, Pengar i Sverige AB, 2003–2004; Production Manager, Pengar i Sverige, 2002–2003; HR manager, Pengar i Sverige AB, 2000–2002; Various HR Positions, SEB, 1988–1999.

Per Jaldung

Manager Business Area Casino Cosmopol and CEO of Casino Cosmopol

Education

Police senior management training, Swedish Police College; Legal studies at Uppsala University.

Employed

2002

Born

1967

Background

Positions at Svenska Spel: Casino Manager, Casino Cosmopol Gothenburg, 2005–2008; Security Manager, Casino Cosmopol Stockholm, 2002–2005.

Previous positions: Swedish Criminal Investigation Department, 1995–2002; Stockholm County Police Authority, 1991–1995.

Jörgen Olofsson

Manager of IT

Education

Graduate engineer, Royal Institute of Technology; Management education, Swedish Tax Agency.

Employed

2007

Born

1965

Background

Positions at Svenska Spel: Head of Production Operating Area 2009–2011; IT Operations Manager, Svenska Spel, 2007–2009.

Previous positions: Development Manager, Swedish Tax Agency, 2005–2007; various management positions Swedish Tax Agency, IT, 1998–2004.

Peter Zäll

Marketing Director

Education

IHR 60 credits, Market Economist.

Employed

2012

Born

1961

Background

Consultant, 2011–2012; CEO, Illum, 2006–2010; CEO and Head of Marketing, NK, 2002–2006; Europe Manager, Nike Golf, 1999–2001; Marketing Director, Nike Europe & Nordics, 1993–1999.

Marie Avander

Acting Communications Director

Education

Marketing Economics DIHM, IHM Business School; Business Management, IFL, Executive Master of Strategy.

Employed

2006

Born

1963

Background

Positions at Svenska Spel: Parent Brand Manager, Svenska Spel 2014; Head of Vegas Business Area, 2009–2013; Business Area Manager, Restaurant Gaming & Bingo Halls, Svenska Spel, 2008–2009; Purchasing Manager, Svenska Spel, 2006–2008.

Previous positions: Purchasing manager, Reitan Servicehandel (Pressbyrån and 7-Eleven), 2001–2006; Sales, marketing and purchasing at Reitan Servicehandel, 1993–2000.

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