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Key indicators for responsible gaming

Svenska Spel has worked with key indicators for responsible gaming since 2005. The indicators show the responsibilities of Svenska Spel’s retailers, business partners and employees.

2014 2013 2012
Comprehensive responsible gaming More info
Customers with problems, % 1-2 1-2
According to the gaming survey that Svenska Spel compiles through a postal survey sent to randomly selected individuals aged 18–75. Some 4,583 questionnaires were responded to in 2013. Svenska Spel has chosen to change its method for measuring gaming problems, these will be reported in 2015.
Responsible gaming image: Svenska Spel is leading in responsible gaming in Sweden, % 55 51
According to an image survey conducted by Norstat’s web panel with 3,000 interviewees aged 18–75. The wording of the questions was changed in 2013.
2014 2013 2012
Retailers’ responsibility More info
Certified retailers, % 100 100 96
All gaming retailers and business partners must complete and pass Svenska Spel’s interactive responsible gaming training course.
Test purchases 7,128 4,155 3,923
Test purchases of Svenska Spel’s products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers must inspect the identification card of all gaming customers under 25 and business partners must inspect those of gaming customers under 25. Young individuals (aged 18–19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Approved test purchases, gaming retailers, % 85 81 79
Approved test purchases, lottery retailers, % 75 65 60
Gaming retailers suspended due to test purchases, no. 19 15 19
Sanction scale in the event of non-approved test purchases as of August 2014:
1st test purchase: Warning issued.
2nd test purchase: Shut down for two weeks.
3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Lottery retailers suspended due to test purchases, no. 88 132 157
Sanction scale in the event of non-approved test purchases as of August 2014:
1st test purchase: Warning issued.
2nd test purchase: Shut down for two weeks.
3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Terminated due to test purchases 3 2 2
Sanction scale in the event of non-approved test purchases as of August 2014:
1st test purchase: Warning issued.
2nd test purchase: Shut down for two weeks.
3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
2014 2013 2012
Business partners’ responsibility More info
Certified business partners, % 99 96 97
All gaming retailers and business partners must complete and pass Svenska Spel’s interactive responsible gaming training course.
Test purchases 2,307 2,341 2,407
Test purchases of Svenska Spel’s products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers must inspect the identification card of all gaming customers under 25 and business partners must inspect those of gaming customers under 25. Young individuals (aged 18–19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Test purchases, approved business partners, % 84 80 84
Suspended due to test purchases, no. 30 80 67
Sanction scale in the event of non-approved test purchases as of August 2014:
1st test purchase: Warning issued.
2nd test purchase: Shut down for two weeks.
3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Terminated due to test purchases, no. 2 1
Sanction scale in the event of non-approved test purchases as of August 2014:
1st test purchase: Warning issued.
2nd test purchase: Shut down for two weeks.
3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
2014 2013 2012
Responsibility in Casino Cosmopol More info
Voluntary agreements with casino guests, no. 2,587 2,468 2,471
Casino guests who find themselves having difficulty controlling their gaming are invited to sign an agreement of voluntary suspension or a limit to their number of visits. The key indicator refers to the number of agreements signed during the year.
Dialogues with casino guests about gaming habits, no. 6,323 4,663 4,404
Dialogues with guests about their gaming behaviour including discussions about voluntary agreements.
2014 2013 2012
Employee responsibility More info
Think that Svenska Spel takes its responsibility for counteracting gambling addiction, % 86 80 78
According to Svenska Spel’s 2014 employee survey.

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