During 2012, the gaming industry increased its advertising spend by about SEK 503 million to some SEK 2,083 million. Compared with 2011, Svenska Spel’s gross advertising spend rose by about SEK 80 million to a total of about SEK 436 million.
Since 2004, Svenska Spel’s share of the total share of voice in the known gaming market has decreased from 46% to 21%.
Source: Svenska Spel’s Strategy staff function, based on SIFO Market Research advertising ratings.
Investment trend in the gaming industry