Svenska Spel is certified according to the responsible gaming standard of the European Lotteries and the World Lottery Associations*. The standard is based on a framework comprising 11 areas.
| Area | Criteria |
| 1. Research |
• Svenska Spel shall help to raise social understanding of gambling problems.
• Svenska Spel shall use research findings in the development and monitoring of responsible gaming measures, business development and strategies. |
| 2. Responsible gaming training for employees |
• Svenska Spel shall have a responsible gaming message that is regularly communicated to employees,
at least once a year.
• Svenska Spel shall have identified key activities in the field of responsible gaming that require special training to ensure consumer protection. • Svenska Spel shall have a method to track levels of understanding for and implementation of responsible gaming. |
| 3. Responsible gaming training for business partners and retailers |
• Svenska Spel shall highlight responsible gaming for its business partners, and their obligations in terms of responsible gaming measures and requirements associated therewith.
• Svenska Spel shall assist with adequate responsible gaming training. • Svenska Spel shall have an effective method to monitor and evaluate processes/performance of retailers and business partners. |
| 4. Gaming development |
• Svenska Spel shall use reliable tools to evaluate the social implications of the development of products,
situations and organisations.
• Svenska Spel shall develop reliable tools for all games and channels whenever possible and shall behave responsibly by minimising, removing or modifying high-risk products. |
| 5. "Remote channels" (internet, gaming via mobile phones and Vegas) |
• Svenska Spel shall have implemented the appropriate preventive measures listed in the European Lotteries standard and shall ensure that the above is also observed in new development of these channels.
• Svenska Spel shall be able to justify reasons for any absence of measures, e.g. self-imposed suspension and PlayscanTM. |
| 6. Advertising and marketing |
• Svenska Spel shall meet the requirements of national legislation, regulations and restrictions according to
the European Lotteries standard.
• Svenska Spel must have functioning systems to assure ethical marketing. |
| 7. Treatment referral | • In line with current directives, Svenska Spel shall refer players to recommended treatment coordinators (the Swedish National Institute of Public Health has referred to the Help Line). |
| 8. Responsible gaming measures for the protection of players and consumers |
• Svenska Spel shall take initiatives for training, communicating to and informing players in the areas identified
in the EL standard (information on products, age limits, help and responsible gaming tools).
• Svenska Spel shall have a suitable policy and control to ensure effective implementation and periodic monitoring. |
| 9. Stakeholder dialogues |
• Svenska Spel shall have regular formal and informal stakeholder dialogues and include them in its reporting.
• Svenska Spel shall integrate the results of the stakeholder dialogues in strategic decision processes and established feedback mechanisms. |
| 10. Reporting, measurement and certification | • Svenska Spel shall publish a formal report or series of communications that measure the requirements of the European Lotteries Responsible Gaming Standard. |
| 11. VLTs | • Svenska Spel shall offer a comprehensive action programme for VLTs. The programme includes 16 guidelines aimed at preventing excessive gaming. |
The auditing company Deloitte AB conducted a verification of Svenska Spel’s responsible gaming programmes in 2012.
*The European Lotteries standard encompasses the first ten areas and the World Lotteries Association encompasses all 11 areas.
