Svenska Spel

Data on the confirmed Swedish gaming market

The regulated Swedish net gaming market
Net gaming revenue, SEK million 2012 2011 2010 2009 2008
Svenska Spel1 9,815 9,687 9,624 9,889 9,771
ATG Horse racing   3,700 3,910 3,812 3,776 3,544
Restaurant casinos2 249 218 216 228 245
NGO games and lotteries3 3,416 3,484 3,021 2,793 2,411
Total 17,180 17,299 16,673 16,686 15,971

 

1. The Swedish Gambling Authority shows net gaming revenue from bingo games in Svenska Spel’s Bingo-Live halls for the period 2007–2009 under NGO games and lotteries/Bingo.
2. There is a low response frequency from surveyed restaurant casino operators, which means the information on restaurant casino gaming is not as reliable as in other areas.
3. NGO games and lotteries include: Bingo, national lotteries (e.g. PostkodLotteriet,  Folkspel, Miljonlotteriet, A-lotterierna), regional lotteries, local lotteries.

Source: Swedish Gambling Authority. 2012 values are preliminary or estimated.

The ten largest games in Sweden4
Net gaming revenue, SEK million 2012 2011 2010 2009 2008
Vegas 2,014 2,083 2,039 2,081 2,011
PostkodLotteriet5 1,813 1,773 1,590 1,266 961
Lotto 1,714 1,625 1,610 1,585 1,462
Triss 1,693 1,640 1,621 1,682 1,682
V75 1,605 1,726 1,647 1,660 1,490
Casino Cosmopol 1,186 1,203 1,190 1,198 1,224
Oddset 856 813 790 766 704
Keno 568 585 603 626 631
Joker 538 513 496 478 456
Dagens Dubbel 393 428 443 456 478

 

4. Net gaming revenue reported, that is after the pay-out of winnings.
5. Since the Gaming Board for Sweden only has gross data for PostkodLotteriet in 2012, Svenska Spel has only calculated net gaming revenues following the same deductions for paid winnings in 2011, meaning 40%.

Total, confirmed Swedish net gaming market, 2012

Source: Preliminary statistics from the Swedish Gambling Authority and SvenskaSpel’s estimates of the net gaming revenue of foreign Internet companies.

The regulated Swedish net gaming market, 2012

Source: Preliminary statistics from the Swedish Gambling Authority.

Net market share, Internet, 2008–2012

Source: The graph is based on actual net gaming revenue and estimated net gamingrevenue of foreign Internet companies from Svenska Spel, ATG, NGOs. The estimates forforeign Internet companies’ net gaming revenue are based largely on Svenska Spel’sregular market analysis.

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