Svenska Spel

Key indicators for responsible gaming

Svenska Spel has worked with key indicators for responsible gaming since 2005. The indicators show the responsibilities of retailers, business partners and employees.

2012 2011 2010
Overall responsible gaming More info
Players with problems, % 1-2 1-2 1-2
According to the assessment of gaming activity that Svenska Spel compiles through a postal survey sent to randomly selected individuals aged 16-75. Some 4,748 (5,131) questionnaires were responded to.
Svenska Spel takes its responsibility for counteracting gambling addiction - very accurate/fairly accurate, % 36 37 42
According to an image survey conducted by Norstat's web panel with 3,000 interviewees aged 16-75.
2012 2011 2010
Retailer responsibility More info
Certified retailers, % 96 82 78
All gaming retailers and business partners must complete and pass Svenska Spel's interactive responsible gaming training course.
Test purchases 3,923 3,190 3,219
Test purchases of Svenska Spel's products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers must inspect the identification card of all gaming customers under 25 and business partners must inspect those of gaming customers under 23. Young individuals (aged 18—19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Approved test purchases, gaming retailers % 79 84 86
Approved test purchases, lottery retailers, % 60 59
For lottery retailers, test purchases have been conducted since May 2011 due to the introduction of age limits for lottery tickets in late 2010.
Gaming retailers suspended due to test purchases 19 14 10
Sanction scale in the event of non-approved test purchases:
1st test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
2nd test purchase: The retailer's gaming and lottery machines are shut down for two weeks.
3rd test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
4th test purchase: The retailer is terminated.
Lottery retailers suspended due to test purchases 157 97
Sanction scale in the event of non-approved test purchases:
1st test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
2nd test purchase: The retailer's gaming and lottery machines are shut down for two weeks.
3rd test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
4th test purchase: The retailer is terminated.
Terminated due to test purchases 2 2
Sanction scale in the event of non-approved test purchases:
1st test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
2nd test purchase: The retailer's gaming and lottery machines are shut down for two weeks.
3rd test purchase: The retailer receives an informational letter and a personal call from a Svenska Spel representative.
4th test purchase: The retailer is terminated.
2012 2011 2010
Business partner responsibility (Vegas result area) More info
Certified business partners, % 97 95 73
All gaming retailers and business partners must complete and pass Svenska Spel's interactive responsible gaming training course.
Test purchases 2,407 2,473 2,485
Test purchases of Svenska Spel's products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers must inspect the identification card of all gaming customers under 25 and business partners must inspect those of gaming customers under 23. Young individuals (aged 18-19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Test purchases, approved business partners % 84 85 80
Suspended due to test purchases 67 71 59
Sanction scale in the event of non-approved test purchases:
1st test purchase: The business partner's receives an informational letter and a personal call from a Svenska Spel representative.
2nd test purchase: The business partner gaming and lottery machines are shut down for one week.
3rd test purchase: The business partner gaming and lottery machines are shut down for four weeks.
4th test purchase: The business partner is terminated.
Terminated due to test purchases 1
Sanction scale in the event of non-approved test purchases:
1st test purchase: The business partner's receives an informational letter and a personal call from a Svenska Spel representative.
2nd test purchase: The business partner gaming and lottery machines are shut down for one week.
3rd test purchase: The business partner gaming and lottery machines are shut down for four weeks.
4th test purchase: The business partner is terminated.
2012 2011 2010
Responsibility in Casino Cosmopol More info
Voluntary agreements with casino guests 2,471 2,350 2,282
Casino guests who find themselves having difficulty controlling their gaming are invited to sign an agreement of voluntary suspension or a limit to their number of visits. The key indicator refers to the number of agreements signed during the year.
Dialogues with casino guests about gaming habits 4,404 4,151 3,923
Dialogues with guests who show signs of unhealthy gaming behaviour or who belong to a prioritised group; primarily young people aged 20-24.
2012 2011 2010
Employee responsibility More info
Think that Svenska Spel accepts its responsibility for counteracting gambling addiction, % 78 80 79
According to Svenska Spel's 2012 employee survey.
Aware of Svenska Spel's responsible gaming efforts, % 96 96 94
According to Svenska Spel's 2012 employee survey.

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