Svenska Spel is a State-owned company in which the owners comprise the Swedish population. This distinguishes Svenska Spel. Svenska Spel’s objective is also different. The company has a mandate from the State to offer gaming in a responsible manner. As an example, high-risk games are marketed in a very restrictive manner and the company does not advertise high bonuses.
More than 400 winnings exeeding SEK 1 million were distributed over the course of a year. Most Swedes dream of travelling and repaying their loans when they hit the jackpot.
|Gross gaming revenue||22,843||22,284|
|Net gaming revenue, total||9,815||9,687|
|Net sales from gaming operations, etc.||8,022||7,872|
|Operating margin, %1||22.0||21.9|
|Income for the year||5,138||5,007|
|Average number of employees||1,738||1,774|
Refers to the total confirmed gaming market in Sweden.
Source: Preliminary statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of foreign Internet companies.