Svenska Spel is a State-owned company in which the owners comprise the Swedish population. This distinguishes Svenska Spel. Svenska Spel’s objective is also different. The company has a mandate from the State to offer gaming in a responsible manner. As an example, high-risk games are marketed in a very restrictive manner and the company does not advertise high bonuses.
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More than 400 winnings exeeding SEK 1 million were distributed over the course of a year. Most Swedes dream of travelling and repaying their loans when they hit the jackpot.
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| SEK million | 2012 | 2011 |
| Gross gaming revenue | 22,843 | 22,284 |
| Net gaming revenue, total | 9,815 | 9,687 |
| Net sales from gaming operations, etc. | 8,022 | 7,872 |
| Operating profit | 5,083 | 4,940 |
| Operating margin, %1 | 22.0 | 21.9 |
| Income for the year | 5,138 | 5,007 |
| Average number of employees | 1,738 | 1,774 |
Svenska Spel’s AGM will be held on Tuesday,
24 April 2013, in Visby on Gotland, Sweden.
| January–March | 24 April 2013 |
| January–June | 19 July 2013 |
| January–September Year-end report |
23 October 2013 |
| January–December |
February 2014 |
Refers to the total confirmed gaming market in Sweden.
Source: Preliminary statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of foreign Internet companies.
