Management

Lennart Käll

President and CEO

Employed:

2011

Born:

1958

Education:

MSc (Econ).

Other commissions:

Deputy Chairman Länsförsäkringar Stockholm; Chairman of the Ethical Council of the Gaming Industry.

Background:

CEO, Wasa Kredit, 2009–2011; President and CEO, Ticket Travel Group, 2003–2009; CEO, ICA Banken, 2001–2003 and CEO, SEB Finans (Trygg-Finans), 1995–2001.

Marie Loob

CFO/Executive Vice President

Employed:

1997

Born:

1963

Education:

MSc (Econ).

Background:

Positions at Svenska Spel:  Sales Manager, Internet, 2009–2010; Manager, Associations Business Area, 2006–2009 and Financial Manager/Accounting Manager 1997–2006.

Previous positions:

Economist and teacher at Humanus Utbildning AB, 1996–1997 and Administrative Manager/Controller, Visby Hospital, 1989–1996.

Kristina Askstedt

Manager Customer Interaction Business Area

Employed:

2014

Born:

1966

Education:

Bachelor of arts in Human Resource and Organisation, University of Stockholm.

Background:

Business Area Manager Windows, Microsoft Central and Eastern Europe HQ, 2012–2014; Operational Manager and Marketing Director, Microsoft AB, 2008–2012 and Director of Sales Public Sector, Microsoft AB, 2006–2008.

Monica Forsman

Acting HR Director*

 

Employed:

2001

Born:

1972

Education:

Master’s programme in Human Resource and Organisation, Uppsala ­University.

Background:

Positions at Svenska Spel: HR Partner 2009–2016; HR Manager 2008; HR Strategist 2005–2008; Staff Manager, Casino Cosmopol in Sundbyberg 2004 and Staff Manager, Svenska Spel i Visby 2001–2004.

Previous positions:

Operations Manager for personal care assistance and short-term stay, Municipality of Gotland 2000–2001.
 

* Monica Forsman assumed the position of Acting HR Director when Anna Björklund stepped down on 31 March 2016.

Martin Hedensiö

Communication Director

Employed:

2015

Born:

1964

Education:

MSc (Econ), Stockholm University

Background:

Vice President Corporate Communications EMEA, NASDAQ 2011–2015; Executive Partner, Head of Business Area Corporate & Financial Communications, Hallvarsson & Halvarsson 1997–2004, 2008–2011; Executive Vice President Springtime 2005–2008 and Investor Communication Director, Electrolux 2004–2005.

Per Jaldung

Manager Business Area Casino Cosmopol and CEO of Casino Cosmopol AB

Employed:

2002

Born:

1967

Education:

Police senior management training, Swedish Police College and Legal studies at Uppsala University

Background:

Positions at Svenska Spel: Casino Manager, Casino Cosmopol Gothenburg, 2005–2008 and Security Manager, Casino Cosmopol Stockholm, 2002–2005.

Previous positions:

Swedish Criminal Investigation Department, 1995–2002 and Stockholm County Police Authority, 1991–1995.

Jörgen Olofsson

Manager of IT

Employed:

2007

Born:

1965

Education:

Graduate engineer, Royal ­Institute of Technology and  Management education, Swedish Tax Agency.

Background:

Positions at Svenska Spel: Head of Production Operating Area 2009–2011 and IT Operations Manager, 2007–2009.

Previous positions:

Development Manager, Swedish Tax Agency, 2005–2007 and ­various management positions at the Swedish Tax Agency, IT, 1998–2004.

Peter Zäll

Marketing Director

Employed:

2012

Born:

1961

Education:

IHR 60 credits, Market ­Economist.

Background:

Consultant, 2011–2012; CEO, Illum, 2006–2010; CEO and Head of ­Marketing, NK, 2002–2006; Europe ­Manager, Nike Golf, 1999–2001 and ­Marketing Director, Nike Europe & Nordics, 1993–1999.