Management
Lennart Käll
President and CEO
Employed:
2011
Born:
1958
Education:
MSc (Econ).
Other commissions:
Deputy Chairman Länsförsäkringar Stockholm; Chairman of the Ethical Council of the Gaming Industry.
Background:
CEO, Wasa Kredit, 2009–2011; President and CEO, Ticket Travel Group, 2003–2009; CEO, ICA Banken, 2001–2003 and CEO, SEB Finans (Trygg-Finans), 1995–2001.
Marie Loob
CFO/Executive Vice President
Employed:
1997
Born:
1963
Education:
MSc (Econ).
Background:
Positions at Svenska Spel: Sales Manager, Internet, 2009–2010; Manager, Associations Business Area, 2006–2009 and Financial Manager/Accounting Manager 1997–2006.
Previous positions:
Economist and teacher at Humanus Utbildning AB, 1996–1997 and Administrative Manager/Controller, Visby Hospital, 1989–1996.
Kristina Askstedt
Manager Customer Interaction Business Area
Employed:
2014
Born:
1966
Education:
Bachelor of arts in Human Resource and Organisation, University of Stockholm.
Background:
Business Area Manager Windows, Microsoft Central and Eastern Europe HQ, 2012–2014; Operational Manager and Marketing Director, Microsoft AB, 2008–2012 and Director of Sales Public Sector, Microsoft AB, 2006–2008.
Monica Forsman
Acting HR Director*
Employed:
2001
Born:
1972
Education:
Master’s programme in Human Resource and Organisation, Uppsala University.
Background:
Positions at Svenska Spel: HR Partner 2009–2016; HR Manager 2008; HR Strategist 2005–2008; Staff Manager, Casino Cosmopol in Sundbyberg 2004 and Staff Manager, Svenska Spel i Visby 2001–2004.
Previous positions:
Operations Manager for personal care assistance and short-term stay, Municipality of Gotland 2000–2001.
* Monica Forsman assumed the position of Acting HR Director when Anna Björklund stepped down on 31 March 2016.
Martin Hedensiö
Communication Director
Employed:
2015
Born:
1964
Education:
MSc (Econ), Stockholm University
Background:
Vice President Corporate Communications EMEA, NASDAQ 2011–2015; Executive Partner, Head of Business Area Corporate & Financial Communications, Hallvarsson & Halvarsson 1997–2004, 2008–2011; Executive Vice President Springtime 2005–2008 and Investor Communication Director, Electrolux 2004–2005.
Per Jaldung
Manager Business Area Casino Cosmopol and CEO of Casino Cosmopol AB
Employed:
2002
Born:
1967
Education:
Police senior management training, Swedish Police College and Legal studies at Uppsala University
Background:
Positions at Svenska Spel: Casino Manager, Casino Cosmopol Gothenburg, 2005–2008 and Security Manager, Casino Cosmopol Stockholm, 2002–2005.
Previous positions:
Swedish Criminal Investigation Department, 1995–2002 and Stockholm County Police Authority, 1991–1995.
Jörgen Olofsson
Manager of IT
Employed:
2007
Born:
1965
Education:
Graduate engineer, Royal Institute of Technology and Management education, Swedish Tax Agency.
Background:
Positions at Svenska Spel: Head of Production Operating Area 2009–2011 and IT Operations Manager, 2007–2009.
Previous positions:
Development Manager, Swedish Tax Agency, 2005–2007 and various management positions at the Swedish Tax Agency, IT, 1998–2004.
Peter Zäll
Marketing Director
Employed:
2012
Born:
1961
Education:
IHR 60 credits, Market Economist.
Background:
Consultant, 2011–2012; CEO, Illum, 2006–2010; CEO and Head of Marketing, NK, 2002–2006; Europe Manager, Nike Golf, 1999–2001 and Marketing Director, Nike Europe & Nordics, 1993–1999.