Said about Svenska Spel

The dialogue with external parties is important to Svenska Spel in terms of the development of the Company’s operations and responsibility. This year too, some of Svenska Spel’s stakeholders were given the opportunity to share their expectations and their assessment of the Company’s performance.

Brief quotes are published in the Annual Report and the interviews are published in their entirety at (in Swedish only).

“I am very proud of the job that we do and the Company’s focus on responsibility. Customer service has built up an enormous expertise about our games and about responsible gaming.”

Maria Zillén, Team Leader, Svenska Spel’s Customer Service Department

“We need to get better at identifying the early warning signs of gambling addiction and identifying risk groups. I see a lot of commitment from Svenska Spel, where they view research as part of their responsibility.”

Anders Håkansson, Associate Professor in addictive disorder focusing on gambling addiction

“The gaming industry has a huge responsibility for combating the growing problem of match fixing. Svenska Spel is participating in this debate and discussing the issue seriously.”

Johan Claesson, Swedish Sports Confederation, works to counter match fixing

“I feel that Svenska Spel’s advertising today is both relevant and entertaining. I am not for a ban on advertising, but the downside of the product should also be communicated, like Systembolaget does.”­

Jimmy Nilsson, Advisor at the Spelberoende­föreningen* in Gothenburg

*Gambling Addiction Association

“The other sites offer free spins and send what is basically a steady stream of advertisement. Svenska Spel does not. That’s the biggest difference – and it is truly a huge difference.”
Julia Björklund, Customer (poker player)
“As a sponsor, one should ask the question – what do we see our business contributing to sports? How do we use the political leverage in a healthy way?”

Henrik Fröjmark, human rights organisation Swedwatch