Key indicators for responsible gaming

Svenska Spel has worked with key indicators for responsible gaming since 2005. The key indicators show the responsibilities of Svenska Spel’s retailers, business partners and employees.
2015 2014 2013
Comprehensive responsible gaming More info
Responsible gaming image: Svenska Spel is leading in responsible gaming in Sweden, % 54 55 51
According to an image survey conducted by Norstat's web panel with 3,000 interviewees aged 18–75. The wording of the questions was changed in 2013.
2015 2014 2013
Customer/Guest responsibility More info
Suspended customers from all gaming, no. 2,775 — —
Customers who find themselves having difficulty controlling their gaming are invited to take a time-limited gaming break. The key indicator refers to the number of gaming breaks during the year.
Voluntary agreements with casino guests, no. 2,580 2,587 2,468
Casino guests who find themselves having difficulty controlling their gaming are invited to sign an agreement of voluntary suspension or a limit to their number of visits. The key indicator refers to the number of agreements signed during the year.
Dialogues with casino guests about gaming habits, no. 6,684 6,323 4,663
Dialogues with guests about their gaming behaviour including discussions about voluntary agreements
2015 2014 2013
Partners' responsibility More info
Retailers' responsibility
Certified gaming retailers, % 100 100 100
All gaming retailers and business partners must complete and pass Svenska Spel's interactive responsible gaming course.
Test purchases, no. 6,660 7,128 4,155
Test purchases of Svenska Spel's products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers and business partners must inspect the identification cards of all gaming customers under 25. Young individuals (aged 18–19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Approved test purchases, gaming retailers % 85 85 81
Approved test purchases, lottery retailers, % 77 75 65
Gaming retailers suspended due to test purchases no. 24 19 15
Sanction scale in the event of non-approved test purchases as of August 2014:
  • 1st test purchase: Warning issued.
  • 2nd test purchase: Shut down for two weeks.
  • 3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Lottery retailers suspended due to test purchases, no. 108 88 132
Sanction scale in the event of non-approved test purchases as of August 2014:
  • 1st test purchase: Warning issued.
  • 2nd test purchase: Shut down for two weeks.
  • 3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Terminated due to test purchases, no. 5 3 2
Sanction scale in the event of non-approved test purchases as of August 2014:
  • 1st test purchase: Warning issued.
  • 2nd test purchase: Shut down for two weeks.
  • 3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Business partners' responsibility
Certified business partners, % 99 99 96
All gaming retailers and business partners must complete and pass Svenska Spel's interactive responsible gaming course.
Test purchases, no. 2,071 2,307 2,341
Test purchases of Svenska Spel's products are conducted at business partners and retailers. Under the agreement with Svenska Spel, retailers and business partners must inspect the identification cards of all gaming customers under 25. Young individuals (aged 18–19) who are recruited by external suppliers conduct the test purchases to ensure that identity cards are inspected.
Test purchases, approved business partners, % 85 84 80
Suspended due to test purchases, no. 27 30 80
Sanction scale in the event of non-approved test purchases as of August 2014:
  • 1st test purchase: Warning issued.
  • 2nd test purchase: Shut down for two weeks.
  • 3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
Terminated due to test purchases, no. 2 2 1
Sanction scale in the event of non-approved test purchases as of August 2014:
  • 1st test purchase: Warning issued.
  • 2nd test purchase: Shut down for two weeks.
  • 3rd test purchase: Contract terminated.
In 2014, the sanction scale was changed for both retailers and business partners, who now have the same sanction scale. Previously, contracts were terminated after failing the fourth test purchase. For business partners, contracts were terminated in previous years after failing the second and third test purchases, which explains the reduction in terminated contracts in 2014.
2015 2014 2013
Employee responsibility More info
Think that Svenska Spel accepts its responsibility for counteracting gambling addiction, % 86 86 80
According to Svenska Spel's 2015 employee survey.