Stakeholders prioritise responsible gaming

Svenska Spel regularly monitors the external perception of the Company’s responsibility. The analysis forms the basis for business development, activity prioritisation, and the design of the Company’s sustainability efforts.

Conclusions from earlier surveys and the ongoing dialogue conducted in 2015 are unequivocal. Responsible gaming is the most important area within the framework of Svenska Spel’s sustainability efforts and its agenda is relatively well-known outside the Company.

Business ethics and anti-corruption are another two prioritised areas. Both are strongly linked to gaming operations and prerequisites for long-term sustainable business and customers’ trust.

Diversity and gender equality issues are also rated relatively high by stakeholders, while areas such as working ­conditions, human rights and the environment are rated lower, even if the Company also takes a strategic and long-term approach to these matters.

Svenska Spel’s stakeholders feel that it is important that Svenska Spel produce attractive, safe and secure games as well as responsible gaming measures that are scientifically based. Stakeholders feel that research should focus on preventing gambling problems by identifying the underlying factors surrounding why some customers make the transition from players at risk to addiction.

Svenska Spel’s stakeholders

Svenska Spel’s prioritised stakeholders are those who are deemed to have the most influence over and greatest interest in Svenska Spel’s operations and sustainability agenda, namely the customers, owners, stakeholder organisations and employees.

The table below illustrates the issues stakeholders have prioritised in 2015 and how Svenska Spel has addressed these.

Stakeholder dialogue 2015