Materiality analysis

Svenska Spel reports its sustainability efforts in accordance with the Global Reporting Initiative’s (GRI) guidelines, G4 at Core level. The guidelines require that the Company conduct a more in-depth analysis of which sustainability issues are the most material for the Company’s operations.

In the summer of 2015, Svenska Spel conducted a materiality analysis related to the Company’s sustainability efforts and the information in the CSR Report. The analysis aims to identify Svenska Spel’s most prioritised sustainability areas based on the Company’s actual impact on society and the relevance for the Company’s stakeholders.

The materiality analysis is a weighted appraisal of the findings from the ongoing stakeholder dialogue, the stakeholder analysis that was conducted and internal priorities from a workshop with concerned individuals and representatives of Group management and the Board. The results of the materiality analysis were adopted by the Board.

The results of the materiality analysis for 2015 indicated no significant changes compared with the analysis conducted the year before.

Svenska Spel’s sustainability targets 2016–2018

For more information about Svenska Spel’s sustainability ­targets and how the Company has worked to achieve them, read more under each strategy section.

Material areas in 2015

The materiality analysis follows the method under the framework of the GRI guidelines version G4, which means the review and assessment of GRI aspects and other material sustainability issues for the Company. Five sustainability areas, containing both GRI aspects as well as other material sustainability issues, were deemed prioritised for Svenska Spel’s CSR Report.

1. Responsible gaming
Legal and regulatory compliance, customer health and safety, product and service ­labelling, marketing communication and customer integrity.

2. Business ethics and anti-corruption
Preventive measures against bribes, money laundering, match fixing, whistle blowing, Personal Data Protection Act, etc.

3. Indirect social impact
Lowers the cost of gambling problems and creates job opportunities for retailers/business partners.

4. Attractive employer
Diversity and equal opportunity, skills development, satisfied employees and employer brand.

5. Direct financial contribution to society
Surplus delivered to the State, the Company’s sponsorship and Grass Roots.

6. The environment
Reduction of CO2 emissions.

7. Procurement procedures
Procurement in accordance with the Public Procurement Act.