Facts about the Swedish gaming market

The total known gaming market amounted in 2015 to SEK 21.6 billion (net gaming revenue).

Nettospelintäkter
Reglerade och oreglerade aktörer, %

Other regulated gaming companies refers to: NGO games and lotteries, Bingo, national lotteries (e.g. PostkodLotteriet, Folkspel, Miljonlotteriet and A-lotterierna), regional lotteries and local lotteries as well as companies that have a permit to organise restaurant casinos in Sweden.


Market shares (net gaming revenue), Sweden 2011–2015

Total market, %

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators. The estimates for offshore online operators’ net gaming revenue are based largely on Svenska Spel’s regular market analysis.

Online, %

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators. Data for Other regulated gaming companies is lacking for 2015.


Total gaming market by product category and companies for 2015

The games of chance category includes lottery tickets and number games. The sports-based products also include trotting, and casino games includes online poker and Vegas. Unregulated operators are defined as gaming companies that organise games for monetary gain for the public without permits or the support of Swedish legislation.

Total online market by product category and companies for 2015

Source: Statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of offshore online operators.