Svenska Spel's governance of sustainability efforts

Governance of Svenska Spel’s sustainability efforts are integrated in day-to-day operations (read more in the Corporate Governance Report). Ultimate responsibility lies with the Board. In the Group management, primary responsibility rests with the Communication Director.

A responsible gaming council, an ethical council and an ­environmental council have been established under the supervision of the CSR unit, with representatives from the Company’s various operations. The purpose is to support the implementation of the overall responsibility goals and key indicators, and the monitoring of sustainability efforts. Any deviations are reported on a monthly basis to the CEO.

Material sustainability area: Responsible gaming
Areas covered Governance Follow-up Responsibility
  • Compliance
  • Customer health and safety
  • Product and service labelling
  • Marketing communication
  • Customer integrity
  • Owner’s mandate/policies/guidelines
  • Swedish Gambling ­Authority’s guidelines
  • Personal Data Protection Act
  • Responsible gaming policy
  • Group security policy
  • Marketing guidelines
  • SPER guidelines
  • European Lotteries and World Lottery Association certification
  • Age checks/test purchases
  • Responsible gaming course
  • Responsible gaming council
  • Customer satisfaction index
  • Other market/customer analyses
  • Playscan index
The Communication & CSR operating area has overriding responsibility for governance, follow-up and reporting. ­Operational responsibility ­initiatives are integrated into the business.
Material sustainability area: Business ethics & anti-corruption
Areas covered Governance Follow-up Responsibility
  • Anti-corruption
  • Code of conduct
  • Group security policy
  • Risk management policy
  • Attestation and payment guidelines
  • Guidelines for employees’ gaming
  • Compliance report (quarterly)
  • Whistle-blowing function
  • Internal audit
The Group Compliance Officer is assigned overriding responsibility by the CEO for governance, control and follow-up.
Material sustainability area: Indirect social impact
Areas covered Governance Follow-up Responsibility
  • Indirect economic impact
  • Owner’s mandate
  • Responsible gaming policy
  • Establishment policy retailers/business partners
  • Sponsorship agreements
  • Partner satisfaction index
The Customer Interaction ­business area is responsible for governance, control and follow-up of retailers/business partners as well as for responsible sales.
Material sustainability area: Attractive employer
Areas covered Governance Follow-up Responsibility
  • Diversity and equal opportunity
  • Skills development
  • Motivated employees
  • Employer brand
  • Personnel policy
  • Diversity plan
  • Employee survey (annual)
  • Manager/employee dialogues
The HR operating area has overriding responsibility for governance and follow-up. 
Material sustainability area: Direct financial contribution to society
Areas covered Governance Follow-up Responsibility
  • Economic Performance
  • Owner’s mandate
  • Annual report
  • Interim reports
The Customer Interaction and Casino Cosmopol business areas are respectively responsible for governance, control and follow-up of channelling as well as for responsible sales.