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Terms and definitions

Financial terms

Earnings per share Profit for the year divided by the average number of shares outstanding.

Equity ratio Equity including minority as a percentage of total assets.

Gross gaming revenue Revenue for all games and lotteries ­during the period, excluding stakes for multi-week games ­pertaining to future periods.

Gross investments These are measured by SIFO (a non-partisan research organisation) and are stated as estimated gross investments based on SIFO’s current price list (not adjusted for discounts). It is stated as an absolute figure or as a percentage, which is also known as share of voice or share of spend.

Net gaming revenue Gross gaming revenue less paid-out ­winnings.

Net revenue per employee  Net revenue from gaming operations, etc., divided by the average number of employees.

Net sales from gaming operations, etc. Net gaming revenue less commissions to retailers and other revenue pertaining to gaming operations.

Operating margin Operating profit after depreciation and ­amortisation as a percentage of total revenue.

Profit (surplus) The profit is that part of Svenska Spel’s revenue that remains after paid-out winnings and deduction of costs for Svenska Spel’s administration. A portion of the profit from Penninglotten is paid to cultural projects. The remainder is paid to the public treasury.

 

Other terms

Business partners Restaurants and bingo halls offering gaming on Vegas VLTs on their premises in partnership with Svenska Spel.

EL – European Lotteries An independent European association of State-owned gaming companies established in Europe. ­Svenska Spel was certified in December for the second time in accordance with EL’s responsible gaming standards.

GAM-GaRD A tool used in the development of new products
to identify the risks of problem gaming.

Image value Percentage of Swedes who have expressed a positive view of Svenska Spel.

Net gaming market The total known Swedish gaming market in SEK, based on the total net gaming revenue of gaming companies.

Net market share The total known Swedish gaming market in %, based on the total net gaming revenue of gaming companies.

Promotion ban Section 54 of the Swedish Lotteries Act states that those who illegally and in professional activities, or otherwise for acquisitional purposes, intentionally promote participation in a lottery arranged outside Sweden, and if such promotion pertains to participation from Sweden, may be fined or imprisoned for a maximum of six months.

Player base A term used in Svenska Spel’s gaming survey that refers to the total underlying number of players.

PlayscanTM is a tool on svenskaspel.se designed to proactively prevent problem gaming by identifying players at risk of developing gaming problems in the future. Players who activate ­Playscan are notified of any changes in their gaming behaviour.

Responsible gaming Svenska Spel’s responsible gaming requires the company to pursue gaming operations that are enjoyable, safe and do not become excessive.

Responsible gaming tools Tools – such as Playscan – that help customers to maintain control of their gaming.

Retailers  The retail chains, department stores, grocery stores, petrol stations, etc., that sell Svenska Spel’s games and lotteries under agreement.

SPER – The Ethical council of the Gaming Industry The Council wants all established gaming companies with permits to conduct gaming operations in Sweden to adopt a united approach on ethical matters.

Sustainable development  A course of development that satisfies current needs without jeopardising future generations’ abilities to satisfy their needs.

Test purchases  Svenska Spel contracts an external supplier to make customer visits to retailers and business partners to check compliance with the rules related to age limits and identification checks. The customer visits are only conducted by individuals over the age of 18.

WLA – World Lottery Association A global industry organisation for State-owned lotteries and gaming companies from more than 80 countries on six continents.

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