Svenska SpelSvenska Spel

Advertising investment

During 2013, the gaming industry increased its advertising investment by about SEK 300 million to some SEK 2,388 million. Compared with 2012, Svenska Spel’s advertising investment declined by about SEK 16 million to a total of about SEK 420 million.

Since 2004, Svenska Spel’s share of total advertising investment in the known gaming market decreased from 47% to 18%.

Source: Estimated gross investment according to TNS SIFO Market Research’s advertising surveys.

Share of advertising investment, 2013

The gaming industry's advertising investment trend