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Stakeholders and significant sustainability areas

Svenska Spel’s stakeholders

Svenska Spel has a number of stakeholders. The prioritised stakeholder groups are those who are deemed to have the most influence over and greatest interest in Svenska Spel’s operations and the company’s sustainability efforts. These are customers, owners, stakeholder organisations and employees. The ­following table presents their prioritised issues and Svenska Spel’s work with these in 2013.

 

Examples of expectations and dialogues in 2013

Stakeholders Examples of
stakeholders' expectations
Examples of
dialogues/activities in 2013
Planned activities in 2014
Customers
  • Attractive products and services
  • Possibility of limiting gaming
  • Transparency
  • Support for sports and for gambling addiction
  • Focus groups
  • Expanded customer dialogue on social media
  • Customer support and complaint management
  • Mediate contacts to the Help Line
  • New log-in for Vegas with possibilities for customers to set limits, view history and block themselves
  • Mandatory game registration (excluding paper lottery tickets and games at Casino Cosmopol)
Owner
  • Role model in the industry
  • Marketing based on social impact
  • Driving force in the Ethical Council of the Gaming Industry (SPER)
  • Gaming Academy
  • Dialogue with the Ministry of Finance and the Ministry of Health and Social Affairs
  • Driving force in the Ethical Council of the Gaming Industry (SPER)
  • Gaming Academy
Stakeholder
Organisations
  • Caring for high-stakes players
  • Stricter enforcement of age limits
  • Transparency
  • Strengthen responsibility for Vegas
  • Participated in gambling addiction associations' support groups
  • New log-in for Vegas with possibilities for customers to set limits, view history and block themselves
  • Ongoing dialogues with gambling addiction associations and treatment centres
  • Training of business partners and retailers
  • Mandatory game registration (excluding paper lottery tickets and games at Casino Cosmopol)
Employees
  • Communication and information
  • Training courses
  • Role model in the area of responsibility
  • Development
  • Annual employee survey
  • Target-group focused training in responsibility
  • Talent programme
  • Trainee programme
  • Raised wellness subsidy
  • Interactive training in responsible gaming and the environment

Responsible gaming and business ethics most relevant

During the year, Svenska Spel carried out a materiality analysis to find out which sustainability aspects in operations are most relevant for Svenska Spel. The analysis resulted in the conclusion that the responsible gaming and business ethics areas are most central to Svenska Spel’s focus.

The materiality analysis is based on stakeholder analysis and ongoing dialogues with stakeholders over the year.

The materiality analysis follows the method under the framework of the Global Reporting Initiative (GRI), which means the review and assessment of 40 different aspects, of which 14 are deemed relevant for Svenska Spel.

Väsentlighetsanalysen följer metodik enligt Global Reporting Initiatives (GRI) ramverk, vilket innebär genomgång och bedömning av 40 olika aspekter, varav 14 har bedömts relevanta för Svenska Spel.

The GRI profile is published on  svenskaspel.se.

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