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Svenska Spel's social responsibility

Svenska Spel is to meet consumers’ demands for attractive gaming operations, within the framework of taking social responsibility – and promote a stable and safe gaming market.

Swedish gaming policy aims at preventing individuals from becoming addicted to gambling as well as minimising the risk of fraud and illegal gambling. Svenska Spel is a state-owned company that is operated under requirements stipulating ­efficient and responsible operations, but without requirements governing earnings or growth.

The company does not offer bonuses or discounts on games and does not market, except for in a highly restrictive manner, addictive products. The company applies an age limit of 18 for games and lotteries. At Casino Cosmopol, the age limit is 20.

Svenska Spel offers a wide range of games in a responsible manner and encourages customers to keep track of their gaming, among other things, through the use of the gaming behaviour tool Playscan. In addition, the company pursues an active dialogue with representatives from organisations including the Public Health Agency of Sweden, the police and a ­number of gambling addiction associations to gain new in­­sight into efforts to prevent unsound gaming practices. Svenska Spel also supports research. The company has established a research council that allocates SEK 5 million per year to research to increase insight into preventive efforts to combat gaming problems. Svenska Spel has also decided to fund a professorial chair in research into gambling addiction, which will be filled in 2014.

Svenska Spel endeavours to ensure that the products offered are socially, financially and environmentally sustainable in the long term. The company’s sustainability efforts comprise: responsible gaming, business ethics, the environment, diversity, human rights, working conditions, gender equality and anti-corruption.

Svenska Spel’s sustainability initiatives

Area Target 2014–2016 Follow-up Reference
Primary areas
Responsible gaming
  • Leading in responsible gaming
  • Effective responsibility measures
  • Appreciated responsibility measures, Responsible gaming image 55% (40), CSI 75% (62)
  • Responsible gaming image and customer stability
  • Deviation reports
  • European Lotteries and World Lottery Association certification
  • Market and customer surveys
Business ethics
  • Prevent unethical behaviour, both internally and externally. All deviations from the code of conduct and security policy must be handled correctly
  • All games (excluding paper lottery tickets and games at Casino Cosmopol) must be registered for the purpose of protecting consumers as of 2014
  • Deviation reports
  • World Lottery Association
  • Compliance report (quarterly)
  • Security reports (monthly)
Secondary areas
The environment
  • The company will reduce its total climate impact by 10% compared with 2013
  • Climate reporting (annual)
  • Deviation reports
Diversity
  • Action plan to raise internal awareness of diversity issues
  • Diversity plan
  • Deviation reports
Human rights
  • Deviations from the code of conduct and personnel policy must be handled correctly
  • Deviation reports
  • Employee survey (annual)
Working conditions
  • Deviations from the code of conduct and personnel policy must be handled correctly
  • The employee satisfaction index (ESI) must be maintained at the level for 2013: 91 (88) compared with the benchmark 85
  • Deviation reports
  • Employee survey (annual)
Gender equality
  • The proportion of female managers in the Group should be between 45% and 55% (43)
  • Diversity plan
  • Deviation reports
Anti–corruption
  • Deviations from the code of conduct or legislation must be handled correctly
  • Anti-corruption information must be made available for employees, consultants and close business partners
  • Deviation reports
  • Compliance report (quarterly)
  • Whistle-blowing

Svenska Spel complies the UN Global Compact's principles
   

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