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Data on the known Swedish net gaming market

The regulated Swedish net gaming market
Net gaming revenue, SEK million 2013 2012 2011 2010 2009
Svenska Spel1 9,729 9,815 9,687 9,624 9,889
NGO games and ­lotteries2 3,774 3,560 3,454 3,021 2,793
ATG Horse racing 3,625 3,700 3,910 3,812 3,774
Restaurant casinos 195 212 266 216 228
Total 17,323 17,287 17,317 16,673 16,700


1. The Swedish Gambling Authority reports net gaming revenue from bingo games in Svenska Spel’s Bingo-Live halls in 2009 under NGO games and lotteries/Bingo.
2. NGO games and lotteries include: Bingo, national lotteries (e.g. PostkodLotteriet, Folkspel, Miljonlotteriet, A-lotterierna), regional lotteries, local lotteries.

Source: Swedish Gambling Authority. 2013 values are preliminary or estimated.
 

The ten largest games in Sweden3
Net gaming revenue,
SEK million
2013 2012 2011 2010 2009
PostkodLotteriet4 2,042 1,813 1,773 1,590 1,266
Vegas 1,796 2,014 2,083 2,039 2,081
Lotto 1,740 1,714 1,625 1,610 1,585
Triss 1,682 1,693 1,640 1,621 1,682
V75 1,595 1,605 1,726 1,647 1,660
Casino Cosmopol 1,167 1,186 1,203 1,190 1,198
Oddset 870 856 813 790 766
Keno 552 568 585 603 626
Joker 550 538 513 496 478
Dagens Dubbel 375 393 428 443 456

 
3. Net gaming revenue reported, that is after the pay-out of winnings.
4. Pertains to PostkodLotteriet’s subscription lottery. The figure for 2013 is preliminary and is based on PostkodLotteriet’s paid winnings to players being the same as in 2012 (40%).

Total, known Swedish net gaming market, 2013

Source: Preliminary statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of foreign-based online operators.

The regulated Swedish net gaming market, 2013

Source: Preliminary statistics from the Swedish Gambling Authority.

Net market share, Internet, 2009–2013

Source: The graph is based on the actual net gaming revenue of Svenska Spel, ATG and NGOs as well as the estimated net gaming revenue of foreign-based online operators. The estimates for foreign-based online operators’ net gaming ­revenue are based largely on Svenska Spel’s regular market analysis.

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