Data on the known Swedish net gaming market
| The regulated Swedish net gaming market |
| Net gaming revenue, SEK million |
2013 |
2012 |
2011 |
2010 |
2009 |
| Svenska Spel1 |
9,729 |
9,815 |
9,687 |
9,624 |
9,889 |
| NGO games and lotteries2 |
3,774 |
3,560 |
3,454 |
3,021 |
2,793 |
| ATG Horse racing |
3,625 |
3,700 |
3,910 |
3,812 |
3,774 |
| Restaurant casinos |
195 |
212 |
266 |
216 |
228 |
| Total |
17,323 |
17,287 |
17,317 |
16,673 |
16,700 |
1. The Swedish Gambling Authority reports net gaming revenue from bingo games in Svenska Spel’s Bingo-Live halls in 2009 under NGO games and lotteries/Bingo.
2. NGO games and lotteries include: Bingo, national lotteries (e.g. PostkodLotteriet, Folkspel, Miljonlotteriet, A-lotterierna), regional lotteries, local lotteries.
Source: Swedish Gambling Authority. 2013 values are preliminary or estimated.
| The ten largest games in Sweden3 |
Net gaming revenue,
SEK million |
2013 |
2012 |
2011 |
2010 |
2009 |
| PostkodLotteriet4 |
2,042 |
1,813 |
1,773 |
1,590 |
1,266 |
 Vegas |
1,796 |
2,014 |
2,083 |
2,039 |
2,081 |
| Lotto |
1,740 |
1,714 |
1,625 |
1,610 |
1,585 |
| Triss |
1,682 |
1,693 |
1,640 |
1,621 |
1,682 |
| V75 |
1,595 |
1,605 |
1,726 |
1,647 |
1,660 |
| Casino Cosmopol |
1,167 |
1,186 |
1,203 |
1,190 |
1,198 |
| Oddset |
870 |
856 |
813 |
790 |
766 |
| Keno |
552 |
568 |
585 |
603 |
626 |
| Joker |
550 |
538 |
513 |
496 |
478 |
| Dagens Dubbel |
375 |
393 |
428 |
443 |
456 |
3. Net gaming revenue reported, that is after the pay-out of winnings.
4. Pertains to PostkodLotteriet’s subscription lottery. The figure for 2013 is preliminary and is based on PostkodLotteriet’s paid winnings to players being the same as in 2012 (40%).
Total, known Swedish net gaming market, 2013
Source: Preliminary statistics from the Swedish Gambling Authority and Svenska Spel’s estimates of the net gaming revenue of foreign-based online operators.
The regulated Swedish net gaming market, 2013
Source: Preliminary statistics from the Swedish Gambling Authority.
Net market share, Internet, 2009–2013
Source: The graph is based on the actual net gaming revenue of Svenska Spel, ATG and NGOs as well as the estimated net gaming revenue of foreign-based online operators. The estimates for foreign-based online operators’ net gaming revenue are based largely on Svenska Spel’s regular market analysis.
