Annual Report 2017
Menu

Highlights 2017

The year’s events

This is the fourth time that Sweden has won the World Championship since Svenska Spel became head sponsor for the Swedish Ice Hockey Association more than two decades ago. Read more about the Hockey Academy, investments in research and that we are Industry best in sustainability in Sweden and much more here.

The Swedish people’s gaming Enjoyment

This is the fourth time that Sweden has won the World Championship since Svenska Spel became head sponsor for the Swedish Ice Hockey Association more than two decades ago. The cooperation includes, among other things, the Hockey Academy which is Sweden’s largest talent and training program for junior and youth hockey. The current agreement, signed in 2015, runs until 2021 and is valued at approximately SEK 121 million in total.

Gambling addiction research – an investment in tomorrow

In June 2017, it was decided to include gambling addiction in the Social Services Act and equate it with illnesses such as alcohol and drug addiction. Attendance at Svenska Spel’s Research Day in October was also greater than ever. So far, gambling addiction is a young research field in Sweden and more research is needed to bring about new treatment strategies and measures that have scientific basis. Svenska Spel donates approximately SEK 7.5 million annually to gambling addiction research.

“We are proud to contribute to advancing research into how to prevent gambling addiction. The research provides us with critical information in our work to take preventive measures to offset gambling problems,” says Zenita Strandänger, Director CSR at Svenska Spel.

Industry best in sustainability in Sweden

In the annual Sustainable Brand Index survey, Swedish consumers rank which are the most sustainable brands in Sweden. The 2017 survey included 286 brands, with Svenska Spel placing 97 and being recognised as “Industry leader” among gaming companies.

Pia recognised at the gala

She is one of Swedish football’s most important figureheads. Applause filled the room when Pia Sundhage was recognised at the Football Gala in November. Svenska Spel was there to make possible the new Pia Scholarship, a SEK 500,000 scholarship that will support and develop Swedish women’s football.

The Gaming Academy focuses on the future

The gaming industry gathered in September for the 26th meeting of Svenska Spel’s Gaming Academy in Visby. The year’s theme was “Sweden’s new gaming market – Let’s come together” and the discussions were lively. The Gaming Academy is the forum where the Swedish gaming industry meets, exchanges insights and discusses current issues. This occasion centred largely on the future and the licensed market that is expected to take effect on 1 January 2019. Market conditions were discussed, as were how other European licensed markets function. The industry’s reputation and how to guarantee responsible gaming were other topic of focus.

Svenska Spel advocates diversity!

Diversity enriches and creates dynamics. Therefore, Svenska Spel strives for equality in terms of gender, age and ethnicity, as well as respect and acceptance for everyone’s differences. Our diversity agenda aims to create and uphold a positive diversity perspective among its individual employees, work teams and the Company as a whole.

Svenska Spel Annual Report 2017
To top