Annual Report 2017

About Svenska Spel

Gaming shall be enjoyed by all

Svenska Spel is to promote a healthy and safe gaming market – that is our mandate. We are to safeguard social protection considerations and satisfy demand for attractive gaming. Consideration for customers and minimising the negative effects of gaming weighs more heavily than profits for us.


Svenska Spel is to offer a competitive range of exciting and entertaining gaming experiences in a responsible and secure manner.

Customer promise

We are convinced that the best gaming experience is entertaining, safe and secure. We are available on all modern platforms and our customer service is open and staffed 24 hours a day. It is the gaming experience we want to give to you. We call this accessibility.

With our broad range of games, we promise a moment of entertainment, dreams, thrills and the chance to win. Together with others, if you want. We call this gaming enjoyment.

We support our customers and give them the tools to monitor their gaming behaviour. We prioritise customer questions and gaming security. We call this responsible gaming.

Our games

Svenska Spel offers products in the categories: games of chance, sports games, and casino. Lotto, Triss, Stryktipset and Oddset rank among the well-known brands. Via a new digital platform, customers are offered a broad range of games and services on mobile phones, computers and tablet devices. The Company’s Vegas video lottery terminals (VLTs) are at restaurants and bingo halls throughout the country. Svenska Spel has a widespread distribution network of retailers and business partners in both cities and rural areas that sell Svenska Spel’s products. The Company has four international casinos that are located in Stockholm, Gothenburg, Malmö and Sundsvall which provide classic casino games such as Roulette, Black Jack and Poker.

Svenska Spel Annual Report 2017
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