Sports betting

Sports-based gaming consists of Oddset and the football-based Stryktipset, Europatipset, Måltipset and Topptipset. They can be played at retailers, on svenskaspel.se and to some extent via mobile phone. This gaming category has been hit hardest by competition from foreign Internet-based gaming companies.

Net gaming revenue for sports gaming in 2011 totalled SEK 1,456 million (1 440) and accounts for about 15% (15) of Svenska Spel’s total net gaming revenue.

Oddset

The 25 year-old Oddset is market leader in the sports betting market. Oddset is an all-encompassing name for such games as Lången, Matchen, Bomben, Mixen and Powerplay. The player can bet on fixed odds (which apply from the start of the match to the end result), moving odds (that change as the stakes flow in) and also on live gaming where the odds are set during the progress of the match. Match objects are drawn from a variety of sports, but primarily football and ice hockey.

Overall net gaming revenue from Oddset in 2011 increased 2.9% from the previous year. Certain sections of the Oddset family have a relatively low market share as result of competition from foreign-based Internet gaming companies who can occasionally offer players higher winnings and bonuses. This means that Oddset has a lower market share in specific segments, such as the fixed-odds market and live gaming.

In 2011, betting on the handball World Cup, the women’s football World Cup and the qualifying matches for the European Cup in football in 2012 contributed to revenue. Basketball-based gaming was reintroduced to the selection during the year. The past two years have seen a revival of interest in basketball among the public and the media, thanks largely to the live broadcast of several matches.

Football pools

After the increase of the reimbursement for the Stryktipset and Europatipset football pools, many customers and retailers requested larger and more playable mathematical systems. Consequently, the limit for the total number of rows was extended from 9,216 to 41,472 rows in May 2011. Meanwhile, the customer service was improved, with more time available for the submission of coupons.

Since 2010, when a winner with 13 correct on Stryktipset was guaranteed SEK 10 million, the number of football pools millionaires has increased. A total of 18 million-winnings were paid out on Stryktipset during 2011, with a record win of SEK 20 million going to a lucky enthusiast in Malmö.

2011 saw the launch of Stryktipset, Europatipset and Topptipset in Svenska Spel’s mobile web, which was well received by the customers.

Players’ positive response to the increased reimbursement is reflected in the gross gaming revenue for football pools, which rose almost 20%.

However, net gaming revenue for Stryktipset and Måltipset has declined slightly, Europatipset and Topptipset display continuing growth.