Continuing work for ≠long-term sustainability

Efforts to integrate responsibility and sustainability issues throughout operations continued in 2011.

  • Svenska Spel’s Spelkort customer card marked its 10th anniversary. A great deal of the responsible gaming programmes aimed at customers in stores and on the website are based on the card.
  • A new central system for Vegas VLTs was commissioned. In the long run, this will permit responsible gaming tools to be linked up to the customer card for Vegas customers.
  • The Vegas business area launched a new responsible gaming training programme for its business partners.
  • The subsidiary Playscan AB, which provides the responsible gaming tool, PlayscanTM, has now signed an agreement with A-lotterierna having previously had contracts with Miljonlotteriet, La Française des Jeux, Finland-based Ray and the Canadian Atlantic Lottery. PlayscanTM was upgraded during 2011 for the site and now has 53,844 users (47,000).
  • 85% approved test purchases at Vegas business partners. The result for retailers was 84%, while the lottery retailers, who since 2010 have been compelled to demand identification for the purchase of lottery tickets, have not yet attained equally positive results.
  • Casino Cosmopol’s responsible gaming programmes continued to focus on young guests in the 20–24 age group during the year.
  • Renewable energy was introduced in Casino Cosmopol’s premises in Malmö and is now available in all Svenska Spel’s properties.