Number games

Svenska Spel’s lucky number games are Lotto, Keno, Joker, Viking Lotto and the Internet games Bingo and Pick’n’Click. The first three can be played at retailers as well as on svenskaspel.se. Viking Lotto is only available in-store, while Bingo and Pick’n’Click are only available on svenskaspel.se. Lotto and Joker are also sold via subscription and via mobile phone.

Number games represent the largest gaming category, with net gaming revenue in 2011 amounting to SEK 2,892 million (2,879). They account for some 30% (30) of Svenska Spel’s total net gaming revenue.

In terms of net gaming revenue, Lotto is Sweden’s fifth single largest gaming form after Vegas, PostkodLotteriet, V75 and Triss. Lotto increased by 1.0% in 2011.

The supplementary Joker game is valuable on the Lotto and football pools coupons. In 2011, the Joker net gaming revenue increased 3.4%.

Keno is Svenska Spel’s second largest number game. In 2011, net gaming revenue dipped 3.0% from the preceding year. During the year, the offering was enhanced in the form of four ready-made games – Keno 30, Keno 60, Keno 120 and Keno 240, making it easier for customers and retailers alike.

Viking Lotto is a joint venture among gaming companies in Sweden, Norway, Finland, Denmark, Iceland and Estonia. It is a minor game in Sweden with a declining trend, but is progressing better in some of the other countries.

Svenska Spel’s own Internet games on svenskaspel.se, Bingo and Pick’n’Click, reported net gaming revenue of a total of SEK 126 million (125) in 2011. Bingo saw a trend reversal, with a rising market share and more customers.