- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Proposed distribution of profits
- Events after balance sheet date
Executive management
Lennart Käll
CEO and President
Education Graduate in Business Administration, Karlstadt University.
Employed 2011
Born 1958
Background: CEO, Wasa Kredit
2009–2011, CEO and President, Ticket Travel Group 2003–2009, CEO, ICA Banken 2001–2003, CEO, SEB Finans
(TryggFinans) 1995–2001.
Marie Avander
Manager, Vegas result area
Education Marketing economy DIHM, IHM Business School.
Employed 2006
Born 1963
Background: Business area manager Restaurant Gaming & Bingo Halls, Svenska Spel 2008–2009; Purchasing Manager, Svenska Spel, 2006–2008; Purchasing manager Reitan Handel (Pressbyrån, 7-Eleven) 2001–2006; Sales, marketing, purchasing Reitan Servicehandel 1993–2000.
Anna Björklund
Human Resources Director
Education BSc in (Human Resources
and Labour Relations) with advanced studies in Personnel Management, 40 credits in English, Stockholm University.
Employed 2008
Born 1964
Background: Project Manager Change Management, SEB 2005–2008; President Stensnäs Kurs & Konferens 2004–2005; President Pengar i Sverige AB 2003–2004, Production Manager, Pengar i Sverige AB 2002–2003; HR manager, Pengar i Sverige AB 2000–2002; Various HR Positions, SEB, 1988–1999.
Annika Ferm
Communication Manager
Education Marketing economy DIHM, IHM Business School.
Employed 2011
Born 1968
Background: In charge of CRS, Carlsberg Sweden 2010. Information Manager, Cision AB 2008–2009. Market Manager OMX Nordic Exchange. Communications Manager, Tradimus AB, 2005–2007; Communications Manager, Q-Med 2003–2005, Communications Manager DHL International 1997–2003.
Per Jaldung
Manager, Casino Cosmopol result area
Education Police senior management education. Swedish Police College Legal studies at University of Uppsala.
Employed 2002
Born 1967
Background: Casino manager Casino Cosmopol Gothenburg 2005–2008, Security manager Casino Cosmopol Stockholm 2002–2005, Swedish Criminal Investigation Department 1995–2002, Stockholm County Police Authority 1991–1995.
Johan Lindvall
Manager, Parent Brand
Education Journalist, Executive MBA, Master of Strategy.
Employed 2003
Born 1971
Background: Positions at Svenska Spel
Sponsorship Manager
2005–2012, sports editor svenskaspel.se 2003–2005. Journalist Swedish Radio 1994–2004, presenter/reporter Canal Plus,
Kanal 5 1994–2004.
Marie Loob
Chief Financial Officer and
Vice President
Education BSc (Economics),
Örebro University. Master Leadership, Mgruppen.
Employed 1997
Born 1963
Background: Positions at Svenska Spel Sales Manager, Internet Svenska Spel 2009–2010, Manager Associations business area Svenska Spel, CFO Svenska Spel 2005–2006, Accounting Manager and teacher at Humanus Utbildning AB, Administrative Manager/controller, Visby Hospital, 1987–1997.
Jörgen Olofsson
IT Manager
Education Graduate engineer, Royal Institute of Technology, Management education, Swedish Tax Agency.
Employed 2007
Born 1965
Background: Positions at Svenska Spel Head of Production operations area 2009–2011, IT operations manager Svenska Spel 2007–2009, Development manager Swedish Tax Authority 2005–2007, various management positions Swedish Tax Agency IT 1998–2004.
Bengt Palmgren
Chief Legal Counsel
Education Master of Laws,
Stockholm University.
Employed 2000
Born 1952
Background: Company Solicitor, Akza Nobel 1997–2000; Corporate Lawyer, Posten 1990–1997; Chief Legal Officer Banco Finans 1983–1989.
Peter Zäll
Manager, Sports games & Lotteries result area
Education IHR 60 credits, Market Economy Berghs School of Communication.
Employed 2012
Born 1961
Other commissions: Board assignment for MoeJoe’s AB.
Background: Consultant 2011–2012,
CEO Illum 2006–2010, CEO and Marketing Director NK 2002–2006, Europe Manager Nike Golf 1999–2001, Marketing Director Nike Europe & Nordics 1993–1999.