- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Proposed distribution of profits
- Events after balance sheet date
Triss turned 25
The prototype for what came to be Sweden’s most popular lottery ticket was the American scratch lotteries, which were frequently one-off lotteries with a new appearance from time to time. As opposed to the US model, Swedish Triss was to become a recurrent lottery with a permanent appearance.
1986
Penninglotteriet launched Triss on 29 September 1986. The ticket price was SEK 20 and the maximum winnings SEK 100,000. Success was immediate. The edition sold to retailers was limited and quickly sold out. The tickets arrived on the 10th of each month and long queues stretched outside the appointed outlet retailers.
1992
The ticket price was raised to SEK 25.
1994
Triss sales jumped when the TV screen icon was introduced, which enabled potential winners to scratch winnings ranging from SEK 50,000 to 5,000,000. The premier took place during the relatively new programme "News Morning" on Swedish TV 4 on 21 March 1994. Already during the first scratch session, the winner won the maximum SEK 5 million prize. As a result, Sweden became the first country worldwide to show scratch lotteries live on TV.
1997
17 October 1997 marked the introduction of Triss Månadsklöver, a new prize category on the Triss tickets with a final scratch directly broadcast on TV4. The winner scratched forth a monthly prize of SEK 10,000 to 25,000, which is paid out over a period of between 10 and 25 years. Månadsklöver almost doubled Triss sales.
2001
The maximum winnings available directly on the scratch surface were raised to SEK 1,000,000 in February 2001.
2002
The excitement-raiser known as the "multiplying winnings" – permitting the player to gain a twofold or tenfold increase of the total scratched win – was added to Triss.
2003
The launch of a variant of Triss: DubbelTriss, through which, by paying a double ticket price, you can win in two scratch tickets or both tickets combined.
2006
In conjunction with the 20th anniversary in August 2006, the new luxurious Anniversary Package – a SEK 250 ticket – was launched, which offered the best chance ever scooping winnings of SEK 1 million. The 1,000th Triss millionaire was Tommy Essenholm, who scratched his Månadsklöver on a gigantic ticket on Kungsgatan in Stockholm on Saturday 2 September 2006. The winnings were SEK 15,000 per month for 20 years.
2007
A special Triss Association ticket was launched in cooperation with the non-profit associations. The maximum prize for Månadsklöver was increased to 50,000 kronor per month for 25 years.
2010
An age limit of 18 was introduced on 1 October 2010 for the purchase of tickets or receipt of winnings for all Svenska Spel’s lotteries.
2011
In terms of net gaming revenue, Triss is Sweden’s fourth largest game. After 25 years, Triss is still on top in terms of public popularity with its annual customer base of more than 4 million ticket buyers.