- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Objectives and target fulfilment
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Report on internal control in conjunction with financial reporting
- Proposed distribution of profits
- Events after balance sheet date
Target fulfilment: Profitability
The financial objectives governing the Company consist primarily of the results budget set by the Board ahead of the financial year. At the Board meeting after mid-year, a revision of the annual budget is presented in the form of a forecast extending to the end of the year. For 2010, the following objectives and target fulfilment were reported:
| SEK million | Budget | Forecast | Outcome |
| Net gaming revenue | 9,689 | 9,626 | 9,624 |
| Net turnover from | |||
| gaming operations, etc. | 7,937 | 7,888 | 7,885 |
| Employee expenses | 1,007 | 997 | 989 |
| Other operating expenses | 2,057 | 2,070 | 2,101 |
| Operating profit | 4,873 | 4,822 | 4,795 |
To fulfil Svenska Spel’s efficiency assignment, the Company proactively evaluates work processes in the organisation to higher efficiency and cost savings in the best possible manner.
