2010 in brief

"We aim to be the players’ first choice."

Anders Hägg, previously Chief Financial Officer, is interim CEO of Svenska Spel following the
resignation of Meta Persdotter.

Read the CEO’s commentary

Playscan –
new subsidiary

Playscan AB is a new subsidiary in the Svenska Spel Group. The Company pursues development and sales of Svenska Spel’s Playscan™ responsibility tool for regulated companies in Sweden and other countries.

Read more about Playscan

Responsibility and CSR programmes continue

Efforts to integrate responsibility and CRS issues throughout operations – internally and externally – continued during 2010.

Read more about responsibility

Minimum age of 18 for lottery purchases

Effective 1 October 2010, a minimum age limit of 18 was set for the purchase of Svenska Spel’s lottery tickets. This means that all
Svenska Spel’s gaming forms are now subject to this age limit.

Read more about Social responsibility and responsible gaming strategy

The Swedish gaming market*

Key data,
Svenska Spel

SEK million  2010 2009
Gross gaming revenue  21,751 22,175 
Net gaming revenue, total 9,624 9,905
Net sales from gaming    
operations, etc.  7,885 8,096
Operating profit  4,795 4,921
Operating margin, %  21.8 21.9
Income for the year  4,766 4,977
Average number of employees  1,764 1,748

Advance for
Oddset and Lotto

Oddset reported one of the best results ever. Net gaming revenue reached SEK 790 million, up SEK 24 million from 2009. Lotto also reported an excellent year, with net gaming revenue of SEK 1,610 million (1,585). In terms of net gaming revenue, however, Vegas VLTs remain Svenska Spel’s single largest gaming form, although it dipped to SEK 2,039 million (2,081) during the year.

Higher payback
for Stryktipset

In August 2010, the payback for the Stryk­tipset football pools was raised from 46 % to 65 %. This resulted in a doubling of winnings for 13 correct on the Stryktipset football pools coupon. In addition, guaranteed winnings of SEK 10 million were introduced for players who are alone in correctly forecasting the 13 match results.

Read more about Svenska Spel's games

Lotto turned 30

Lotto – one of Sweden’s most popular and well-known games – was introduced on 6 September 1980 and has maintained its strong brand and position on the gaming market for 30 years.

Read more about Lotto

“Dream Winnings” beat all records

“Dream Winnings” are won by players with seven correct Lotto numbers, plus at least two correct Joker numbers, on the same ticket. No fewer than seven lucky players won in 2010. The largest payback was more than SEK 214 million, marking a record for Svenska Spel and for gaming in Sweden as a whole.

Financial Calendar 2011

Annual General Meeting, 19 April

Svenska Spel’s AGM will be held on Tuesday 19 April in Visby, Gotland.

Interim reports 2011

January–March 19 April
January–June 15 July
January–September 25 October
Year–end report February 2012

SEK 4,776 ­million for the public treasury

Svenska Spel contributed SEK 4,776 million (4,477) to the Swedish State, representing an increase of SEK 289 million from 2009.