2010 in brief
"We aim to be the players’ first choice."
Anders Hägg, previously Chief Financial Officer, is interim CEO of Svenska Spel following the
resignation of Meta Persdotter.
Read the CEO’s commentary
Playscan –
new subsidiary
Playscan AB is a new subsidiary in the Svenska Spel Group. The Company pursues development and sales of Svenska Spel’s Playscan™ responsibility tool for regulated companies in Sweden and other countries.
Read more about Playscan
Responsibility and CSR programmes continue
Efforts to integrate responsibility and CRS issues throughout operations – internally and externally – continued during 2010.
Read more about responsibility
The Swedish gaming market*
Key data,
Svenska Spel
| SEK million |
2010 |
2009 |
| Gross gaming revenue |
21,751 |
22,175 |
| Net gaming revenue, total |
9,624 |
9,905 |
| Net sales from gaming |
|
|
| operations, etc. |
7,885 |
8,096 |
| Operating profit |
4,795 |
4,921 |
| Operating margin, % |
21.8 |
21.9 |
| Income for the year |
4,766 |
4,977 |
| Average number of employees |
1,764 |
1,748 |
Advance for
Oddset and Lotto
Oddset reported one of the best results ever. Net gaming revenue reached SEK 790 million, up SEK 24 million from 2009. Lotto also reported an excellent year, with net gaming revenue of SEK 1,610 million (1,585). In terms of net gaming revenue, however, Vegas VLTs remain Svenska Spel’s single largest gaming form, although it dipped to SEK 2,039 million (2,081) during the year.
Higher payback
for Stryktipset
In August 2010, the payback for the Stryktipset football pools was raised from 46 % to 65 %. This resulted in a doubling of winnings for 13 correct on the Stryktipset football pools coupon. In addition, guaranteed winnings of SEK 10 million were introduced for players who are alone in correctly forecasting the 13 match results.
Read more about Svenska Spel's games
Lotto turned 30
Lotto – one of Sweden’s most popular and well-known games – was introduced on 6 September 1980 and has maintained its strong brand and position on the gaming market for 30 years.
“Dream Winnings” beat all records
“Dream Winnings” are won by players with seven correct Lotto numbers, plus at least two correct Joker numbers, on the same ticket. No fewer than seven lucky players won in 2010. The largest payback was more than SEK 214 million, marking a record for Svenska Spel and for gaming in Sweden as a whole.
Financial Calendar 2011
Annual General Meeting, 19 April
Svenska Spel’s AGM will be held on Tuesday 19 April in Visby, Gotland.
Interim reports 2011
| January–March |
19 April |
| January–June |
15 July |
| January–September |
25 October |
| Year–end report |
February 2012 |
| |
|
