- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Objectives and target fulfilment
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Report on internal control in conjunction with financial reporting
- Proposed distribution of profits
- Events after balance sheet date
Svenska Spel's business areas
Svenska Spel’s organisation consists of three business areas: Gaming & Lotteries, Vegas and Casino Cosmopol
| Net gaming revenue by business area in 2010 | |||||||||
| Net gaming revenue, SEK million | 2010 | 2009 | Change, SEK million |
Change, % | |||||
| Gaming & Lotteries | 6,395 | 6,609 | –214 | –3.2 | |||||
| Vegas | 2,039 | 2,081 | –42 | –2.0 | |||||
| Casino Cosmopol | 1,190 | 1,198 | –8 | –0.7 | |||||
| Other | — | 16 | –16 | — | |||||
| Svenska Spel, total | 9,624 | 9,905 | –281 | –2.8 | |||||
Diagrams and tables
- Gaming & Lotteries business area
- Net gaming revenue Gaming & Lotteries business area, 2006-2010
- Gaming & Lotteries business area Distribution by sales channel
- Net gaming revenue by business area
- Vegas business area
- Number of business partners and installed Vegas VLTs
- Net gaming revenue Vegas business area, 2006-2010
- Casino Cosmopol business area
- Number of visits to Casino Cosmopol
- Net gaming revenue casino Cosmopol business area, 2006-2010