Responsible gaming offers security for customers

Svenska Spel, which is a State-owned gaming company, does not have profit maximisation as a requirement; instead it can strike a balance between gaming revenue and a sense of responsibility.

Examples of responsibility taking precedence over profit are the outreach dialogues with frequent guests at the casinos; the obligatory requirements regarding the indicated stakes at svenskaspel.se before a person can play; and the age limits applying to the purchase of and payment of winnings for all Svenska Spel’s games.

Sustainable development

For the fourth consecutive year, Svenska Spel is publishing its CSR Report in line with the principles for GRI (Global Reporting Initiative), The purpose of the report is to provide a balanced impression of Svenska Spel’s input in terms of sustainable development.

The report is prepared once annually as part of the annual report. Reporting refers to the 2010 calendar year and covers the Parent Company and subsidiaries. The previous report (CSR Report 2009) was published in April 2010.

Svenska Spel’s responsibility programmes are also described in the social responsibility report that Svenska Spel’s owner, the Ministry of Finance, requests on an annual basis. All of Svenska Spel’s responsibility programmes are conducted within the framework of the applicable permits held by the Company.

The CSR Report describes Svenska Spel’s work in the focus areas of:

• business ethics and security
• economic responsibility
• social responsibility and responsible gaming
• responsibility for employees
• environmental responsibility

Target fulfilment: Responsibility

Svenska Spel’s quarterly image surveys rank the Company as the leader among gaming companies in Sweden in the area of responsible gaming. More information about objectives and their fulfilment in the Responsibility area is provided in the CSR Report .