- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Objectives and target fulfilment
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Report on internal control in conjunction with financial reporting
- Proposed distribution of profits
- Events after balance sheet date
Ledning
Anders Hägg
President and CEO
Education Bachelor of Science (Economics), Linköping University
Employed 1994
Born 1950
Nationality Swedish
Other appointments Board member, Nordea Visby
Background Acting President and CEO Svenska Spel May 2008–February 2009, CFO Svenska Spel 1994–2010, Controller, Swedish Armed Forces, Gotland Military Command, Internal consultant for the Swedish Armed Forces 1975–1994.
Marie Avander
Manager Vegas business area
Education Marketing economy DIHM, IHM Business School
Employed 2006
Born 1963
Nationality Swedish
Background Business area manager Restaurant Gaming Svenska Spel 2008–2009, Purchasing manager Svenska Spel 2006–2008, Purchasing manager Reitan Servicehandel (Pressbyrån, 7-Eleven) 2001–2006, Sales, marketing, purchasing Reitan Handel 1993–2000.
Anna Björklund
Human Resources Manager
Education Bachelor of Science (Human Resources and Labour Relations) with advanced studies in Personnel Management, Stockholm University, 40 credits in English, Stockholm University
Employed 2008
Born 1964
Nationality Swedish
Other appointments Board member Stensnäs Kurs & Konferens.
Background Project manager Change Management, SEB 2005–2008, President Stensnäs Kurs & Konferens 2004–2005, President Pengar i Sverige AB 2003–2004, Production manager, Pengar i Sverige AB 2002–2003, HR manager, Pengar i Sverige AB 2000–2002, Various HR positions SEB, 1988–1999.
Annika Ferm
Information Manager as of 1 February 2011
Education Marketing economy DIHM, IHM Business School
Employed 2011
Born 1968
Nationality Swedish
Background In charge of CSR, Carlsberg Sweden 2010. Information Manager, Cision AB 2008-2009. Market Manager OMX Nordic Exchange. Communications Manager, Tradimus AB, 2005–2007, Communications Manager, Q-Med 2003–2005, Communications Manager DHL International 1997–2003
Anders Granvald
Manager Development operational area
Education Bachelor of Science (Computer Science), Umeå University
Employed 2003
Born 1960
Nationality Swedish
Background IT manager Svenska Spel 2006–2009, Operations manager Svenska Spel 2003–2005, President Capital C 1998–2003, Project manager Alfred Berg Fondkommission 1994–1998, Project manager UNUM Life Insurance 1991–1994, Development and project management Digital Equipment 1983-1991.
Per Jaldung
Manager, Casino Cosmopol business area
Education Police senior management education 1999–2000 (Swedish Police College and University of Uppsala), Swedish Police College, 1989-1991
Employed 2002
Born 1967
Nationality Swedish
Background Manager, Casino business area 2008–2009, Casino manager Casino Cosmopol Gothenburg 2005–2008, Security manager Casino Cosmopol Stockholm 2002–2005, Secretariat manager Swedish Criminal Investigation Department 2001–2002, Criminal intelligence service, Swedish Criminal Investigation Department 1995–2000, Stockholm Police 1991–1995.
Marie Loob
Chief Financial Officer
Education Bachelor of Science (Economics), Örebro University
Employed 1997
Born 1963
Nationality Swedish
Background Sales Manager, Internet Svenska Spel 2009–2010, Manager Associations business area Svenska Spel, Manager of Finance Svenska Spel 2005–2006, Accounting Manager and teacher for small company training Human Utbildning AB 1996–1997, Administrative Manager/controller, Visby Hospital, 1987–1996.
Jörgen Olofsson
Manager Production operational area
Education Graduate engineer, Royal Institute of Technology, Management education, Swedish Tax Agency
Employed 2007
Born 1965
Nationality Swedish
Background IT operations manager Svenska Spel 2007–2009, Development manager Swedish Tax Agency 2005–2007, various management positions Swedish Tax Agency IT 1998–2004, IT-project manager Swedish Tax Agency 1991–1997, IT manager Swedish Navy KA 3 1989–1991.
Bengt Palmgren
Chief Legal Counsel
Education Master of Laws, Stockholm University
Employed 2000
Born 1952
Nationality Swedish
Background Company Solicitor, Akza Nobel 1997–2000; Corporate Solicitor, Posten 1990–1997; Chief Legal Officer Banco Finans 1983–1989.
Håkan Sjöstrand
Manager, Gaming & Lotteries business area
Education Degree in Marketing Management and
Master of Organisational Leadership.
Employed 1998
Born 1966
Nationality Swedish
Background Manager Retail Outlet business area 2008–2009, Acting divisional manager Svenska Spel 2007–2008, Manager Retailer business area Svenska Spel 2005–2006, sales manager Retail Outlet Svenska Spel 2003–2005, Establishment manager Svenska Spel 2001–2003; Key account manager Svenska Spel 1998–2001, ICA Handlarnas AB 1994–1998, Länsförsäkringar 1989–1993.