- Directors' Report
- CEO's commentary
- Four questions for the Chairman
- This is Svenska Spel
- The Swedish gaming market
- Svenska Spel's operations and structure
- Strategic orientation and objectives
- Objectives and target fulfilment
- Risks and risk management
- Brand management
- Svenska Spel's games
- Group financial results and position
- Svenska Spel's business areas
- Corporate Governance Report
- Board of Directors
- Executive management
- Report on internal control in conjunction with financial reporting
- Proposed distribution of profits
- Events after balance sheet date
Responsibility shall pervade everything we do
Svenska Spel aims to be the optimum alternative on the market in terms of reducing the risk of gambling addiction and offering the potential for players to control their gaming and, thus, maintain a healthy gaming behaviour.
Svenska Spel shall focus on:
- Informed choices
-
Higher registered gaming
- Age-limit checks
- Responsible marketing
- Contact with players
- Increased insight into gambling addiction
4 general target areas
- Customers
- Responsibility
- Profitability
- Employees