Svenska Spel's partnership with Swedish sports has resulted in several valuable ventures, including:

  • "Tipselit" which began in 1992, is a cooperative project between Swedish Elite Football (SEF), Swedish Elite Women’s Football (EFD) and Svenska Spel with the aim of developing Swedish elite football. Tipselit is a programme targeted at young talent in the 14–19 age group, associations and coaches.
  • 2011 saw the introduction of a youth bonus for Division 1 football clubs, with premiums for clubs that use the youngest players. Previously, five teams in the Superettan division had received a youth bonus.
  • The "Supporter Team", is a successful cooperative venture between Swedish Elite Football (SEF) and Svenska Spel to promote a healthy and positive culture on the terraces. A campaign was conducted on the website supporterlaget.se in 2011, and on the homepages of Swedish Premiership teams. Those voted for by the public received a diploma in connection with Swedish Television’s Football Gala in November 2011.
  • In 2011, the major sponsors of Swedish football – Svenska Spel, Swedbank, Ica and TV4 – showed a united front against violence and scandalous behaviour at arenas, which must be stopped in order to prevent Swedish football’s brand from being spoiled. The project is based at assisting clubs financially in their efforts to counteract violence.
  • Each year, Svenska Spel awards a number of grants to promote sports programme: The Elite Sports Grant, The Sports Journalist Grant, Svenska Spel’s Social Award, the allFair Prize and the Swedish Sports Coach Prize. A selected number of grant recipients received their awards at Swedish Television’s annual sports gala, an event sponsored by Svenska Spel.
  • The "Susanne Erlandsson Cup" was set up by Svenska Spel and is awarded to the women’s football team that wins the Swedish Cup Final.
  • The F-17 series is a cooperative venture with the Swedish Elite Women’s Football (EFD), which permits younger players who do not get a place on the first team to meet qualified opposition nevertheless.
  • The Swedish Ice Hockey Federation and Svenska Spel have focused on the development of coaching and talent since the early 2000s.
  • In 2011, Svenska Spel signed a record long agreement with the Swedish Ice Hockey Federation that extends for 4 + 3 years and encompasses a broad base as well as the elite clubs.
  • In 2011, Svenska Spel commenced cooperation with the ice-hockey legend Peter "Foppa" Forsberg, who among other things will be included in Svenska Spel’s Hockey Academy, a training programme for ice-hockey trainers in junior and youth teams. The victory for the Swedish team in the Junior Ice-Hockey Championship suggests that Svenska Spel’s focus on youth is providing excellent results.