The Spelkort customer card programme is a key feature of the Svenska Spel brand. The card enables Svenska Spel to offer customers a range of services and benefits:
The Spelkort card is obligatory at the site svenskaspel.se. There, customers have access to various tools to control their gaming, such as the PlayscanTM tool used by some 47,000 players (approx. 40,000). A total of 1,250,000 customers have the card, of whom some 488,000 are customers at svenskaspel.se.
Svenska Spel ultimately aims to offer a Spelkort card that covers all its games and distribution channels, where this is technically possible and permitted by regulations. Spelkort cannot be used today for purchases of lotteries in stores, with Vegas games or in the casinos.
The card is personal and free of charge and can be applied for on svenskaspel.se and at retailers, who receive commission for new registrations. Applicants must be over 18 and be registered residents in Sweden.