Annual Report 2010
About the Annual Report
Definitions
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Start
Directors' Report
Financial statements
Corporate Social Responsibility Report
Directors' Report
CEO's commentary
Four questions for the Chairman
This is Svenska Spel
The Swedish gaming market
Net gaming revenue in 2010
Illegal gaming and unlawful marketing
Legislative trends in the EU
Assessments for 2011
Svenska Spel's operations and structure
Strategic orientation and objectives
Objectives and target fulfilment
Risks and risk management
Brand management
Svenska Spel's games
Group financial results and position
Svenska Spel's business areas
Corporate Governance Report
Board of Directors
Executive management
Report on internal control in conjunction with financial reporting
Proposed distribution of profits
Events after balance sheet date
The regulated Swedish net gaming market, 2010
Source: Preliminary statistics from the Swedish Gaming Board for 2010.