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Lotto A 30-year-old success

When Lotto was introduced in Sweden in 1980, the game became an instant success. Its popularity has not waned in thirty years. In 2010, Lotto was the country’s fourth largest game in terms of net gaming revenue.

  • The first Lotto draw was held on 6 September 1980 on the main stage of the Liseberg amusement park.
  • In October 1980, the first SEK 1 million winning was paid out on a Lotto ticket. The historic winner was Kenneth Näslund, a shop assistant from Härnösand.
  • During the 1980s, Roy Andersson produced four commercial films for Lotto, which won a number of national and international awards and gained a cult status.
  • In 1983, Lotto was broadcast live on Swedish TV’s Saturday night entertainment programme "Razzel".
  • In 1984, the supplementary game Joker was added to the Lotto coupon.
  • In 1988, the Lotto draw was shown on Swedish TV’s programme "Zick Zack". The premiere showing caused shock media headlines as one of the drawn numbers (29) was picked off-camera.
  • In 1990, SVT began to show the Lotto drawings each Saturday. In 1991, another draw was launched, Lotto 2.
  • In 1998, the Wednesday Lotto was introduced as an extra mid-week game.
  • In 2005 we saw the launch of "Dream Winnings", which are paid when a player gets seven correct numbers on the Lotto ticket and at least two correct on the Joker supplement on the same ticket and for the same draw.
  • During 2010 the "Dream Winnings" were paid out in the amount of SEK 214,595,981, an all-time record winning in Swedish gaming.
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