Marie Avander is head of Svenska Spel’s Vegas business area. Strengthening responsible gaming is at the top of her agenda. Vegas VLTs are currently installed at 2,230 restaurants and bingo halls nationwide in Sweden.
"Some stakeholders are concerned about Vegas. It’s a game with a higher risk compared to Triss or Lotto, for example since you know almost immediately whether or not you have won, and can bet again. We’re aware of this risk and are working to strengthen our responsible gaming and develop the business based on the expectations of our stakeholders."
"Currently, we pursue on-site communication with players in order to make them aware of the risks. Responsible gaming brochures are available as well as the number to the Helpline. The next step is to integrate purely technical tools to allow players to set a time and stake limit on their gaming."
"We have a mandate from the government to offer games on VLTs. Legislation states that our VLTs may only be installed on premises with an alcohol or bingo licence. The unregulated actors have exploited the fact that we cannot be active on the whole market. There are currently a large number of illegal gaming machines in the Swedish market."
"The Swedish Gaming Board issues the licence for the Vegas VLTs in consultation with the municipal administrations and there are strict requirements regarding the orderliness of the gaming venue. Also, gaming on VLTs must never account for an excessive share of the restaurant or bingo hall revenue."
"We impose strict requirements, particularly that they must ensure the observation of minimum age limits. We demand that at least one person at each gaming venue undertakes our gaming responsibility training and spreads know-how to other colleagues and new employees. Our representatives make frequent visits to our business partners and we conduct regular test purchases to monitor compliance. If we note that a business partner does not meet our demands, we discuss it and if the situation does not improve, we terminate the contract."