Svenska Spel has worked with key indicators for responsible gaming since 2005. The indicators are divided among the responsibilities of business partners, retailers and employees.
| 2010 | 2009 | 2008 | |
| Social responsibility | |||
| Players with gambling problems %1 | 1 | 1 | |
| Number of voluntary agreements with casino guests, number2 | 2,282 | 2,098 | 2,022 |
| Dialogues with casino guests about their gaming habits | 3,923 | 3,546 | 3,217 |
| State-run gaming companies take more responsibility, %1 | 78 | 78 | 74 |
| Business partner and retailer responsibility | |||
| Certified retailers, % | 78 | 74 | 66 |
| Certified business partners, %3 | 73 | 73 | 71 |
| Test purchases | 5,704 | 5,945 | 2,195 |
| Approved test purchases, retailers % | 86 | 80 | — |
| Approved test purchases, business partners % | 80 | 81 | — |
| Observation checks3 | 1,959 | 1,950 | 2,715 |
| Suspended as a result of test purchases4 | 69 | 63 | 39 |
| Employee responsibility5 | |||
| Employees who think that Svenska Spel accepts its responsibility for counteracting gambling addiction, % | 79 | — | — |
| Aware of Svenska Spel’s gaming responsibility | 94 | — | — |
1. Information from the gaming survey. Svenska Spel conducted the gaming survey in cooperation with GfK Sverige AB. The purpose of the survey is to map the adult population’s awareness of and attitudes to gaming and gaming behaviour. The survey was conducted via a postal questionnaire to 10,000 randomly selected Swedish residents between the age of 16 and 75 (address source: DAFA SPAR). The response frequency in 2010 amounted to 5,000 questionnaires, which constitutes a representative sample of the Swedish population. The player base represents the proportion of the Swedish population that participate in gaming each year through Svenska Spel. The gaming survey shows that gambling problems in recent years are at an unchanged level of 1–2 %. 78 % of respondents in 2010 agree fully or partly with the statement that State-run gaming companies show more responsibility for gambling addiction than their private counterparts. The remaining 22 % disagree completely.
2. Casino visitors who consider they have difficulty controlling their gaming are invited to sign an agreement of voluntary suspension or a limit of eight visits per month at all casinos. The period for self-imposed suspension or restricted visits is not less than six months.
3. During the year, the Vegas business area applied two methods for minimum-age checks: observation checks and test purchases.
4. Includes business partners (restaurants and bingo halls) and retailers.
5. According to 2010 customer survey.