Svenska Spel’s corporate values – formulated in 2009 – were secured among the staff and introduced across the organisation in 2010. These values represent a guide and compass in everyday operations and describe how employees should behave towards others and the business environment.
Gaming Pleasure and Work Satisfaction Our customers should feel that we are the best choice and we shall offer customers positive gaming experiences. Meanwhile, we will enjoy working at Svenska Spel by making it possible for our co-workers to meet the highest expectations, as well as growing and developing in their work and enhancing their competence.
Consideration and profitability We care. We must retain long-term profitability, but consideration for our customers and employees will always be a top priority. Responsibility should always come before profitability in the event of any uncertainty.
Action and reflection When everyone knows where we are headed, it is easier to make prudent decisions on a daily basis relating to the business. This makes us more action oriented and agile. However, decisions are never made without first considering whether they match our objectives and values.