- How Svenska Spel's Corporate Social Responsibility is reported
- We offer a sustainable gaming experience
- This is long-term sustainable development for Svenska Spel
- Stakeholder expectations on Svenska Spel
- Business ethics and security
- Economic responsibility
- Social responsibility and responsible gaming
- Responsibility for employees
- Environmental responsibility
- Comments on the CSR Report
- Svenska Spel's GRI profile
- Combined Assurance Report
Media investments in the Swedish market 2010 (Share of voice)
During 2010, the gaming industry’s advertising expenditure declined by SEK 279 million and totalled SEK 1,181 million.
Compared with 2009, Svenska Spel’s gross advertising expenditure decreased by SEK 55 million to some SEK 280 million.
Since 2004, Svenska Spel’s share of the total media expenditure (Share of voice) on the known gaming market decreased from 46 % to 24 %.
Source: Svenska Spel’s Market analysis based on SIFO’s advertising surveys
Personal weekly budget. For all our Internet gaming.
In its advertisements, Svenska Spel provides information on its mandatory weekly budget at svenskaspel.se, which is a distinct and specific approach to responsible gaming.