Svenska Spel is certified in line with the responsible gaming standards of the European Lotteries (EL) and the World Lottery Association. Standards. The standards are based on a framework comprising ten areas.
| Area | Criteria | ||
| 1 | Research | • Svenska Spel shall help to raise social understanding of gambling problems. • Svenska Spel shall use research findings in the development and monitoring of responsible gaming measures, business development and strategies. |
|
| 2 | Responsible gaming training for employees |
• Svenska Spel shall have a responsible gaming message that is regularly communicated to employees, at least once a year. • Svenska Spel shall have identified key activities in the field of responsible gaming that require special training to ensure consumer protection. • Svenska Spel shall have a method to track levels of understanding for and implementation of responsible gaming. |
|
| 3 | Responsible gaming training for business partners and retailers |
• Svenska Spel shall highlight responsible gaming for its business partners, and their obligations in terms of responsible gaming measures and requirements. • Svenska Spel shall assist with adequate responsible gaming training. • Svenska Spel shall have an effective method to monitor and evaluate processes/performance of retailers and business partners. |
|
| 4 | Gaming development | • Svenska Spel shall use reliable tools to evaluate the social implications of the development of products, situations and organisations. • Svenska Spel shall develop reliable tools for all games and channels whenever possible and shall behave responsibly by minimising, removing or modifying high-risk products. |
|
| 5 | Remote channels (Internet, gaming via mobile phone and Vegas) |
• Svenska Spel shall have implemented the appropriate preventive measures listed in the European Lotteries standard and shall ensure that the above is also observed in new development of these channels. • Svenska Spel shall be able to justify reasons for any absence of measures, e.g. self-imposed suspension and PlayscanTM. |
|
| 6 | Advertising and marketing |
• Svenska Spel shall meet the requirements of national legislation, regulations and restrictions according to the European Lotteries standard. • Svenska Spel must have functioning systems to assure ethical marketing |
|
| 7 | Treatment referrals | • In line with current directives, Svenska Spel shall refer players to recommended treatment coordinators (the Swedish National Institute of Public Health has referred to the Help Line). |
|
| 8 | Responsible gaming measures for the protection of players and consumers |
• Svenska Spel shall take initiatives for training, communicating to and informing players in the areas identified in the EL standard (information on products, age limits, help and responsible gaming tools). • Svenska Spel shall have an adequate policy and control to ensure effective implementation and periodic monitoring. |
|
| 9 | Stakeholder dialogues | • Svenska Spel shall have regular formal and informal stakeholder dialogues and include them in its reporting. • Svenska Spel shall integrate the results of the stakeholder dialogues in strategic decision processes and feedback mechanisms. |
|
| 10 | Reporting, measurement and certification |
• Svenska Spel shall publish a formal report or series of communications that measure the requirements of the ­European Lotteries Responsible Gaming Standard. | |
| The auditing company Deloitte AB conducted a verification of Svenska Spel’s responsible gaming programmes in 2011. | |||