Events 2011

• Triss won two Silver Lions at the Cannes Lions Advertising film Festival for the commercial "The Proposal".
• Identity checks in stores were introduced for payment of winnings exceeding SEK 1,000.
• Record winnings on Stryktipset amounted to SEK 20 million.
• Launch of new games for mobile phones – Tipsen, Powerplay, Lotto and Bomben – as well as a goal service app for Android.
• Internet-based gaming reversed from negative to positive growth.
• Svenska Spel turned around the negative trend for Bingo and increased the number of players, despite a declining market.
• Svenska Spel’s poker on svenskaspel.se won market share in a downward market.
• Launch of the Triss Gift Code for corporate and private customers.
• Sharp growth for the football pools as a result of the increased reimbursement introduced in 2010.
• Continuing high level of approved results from test purchases at retailers, 84% for 2011.

Priorities 2012

• Further develop the Company’s strongest product brand, Triss.
• Major focus on the Ice-Hockey World Cup, European Football Championship and the Olympic Games.
• Increase the awareness of Oddset in mobile phones and develop more games.
• Increase the involvement in and support for syndicate-based gaming at retailers.
• Increase customer awareness by synchronising Svenska Spel’s various sales channels.