Note 3 - Segment reporting

In the preceding year, Svenska Spel’s organisation comprised the four business areas: Restaurant Gaming & Bingo Halls, Casino, Retail Outlet and Internet. The current organisation is effective from 1 September 2010 and comprises three business areas: Gaming & Lotteries, Vegas and Casino Cosmopol, as well as two areas of operation: Development and Production. The previous organisational structure was based on sales channels for each product. The Group’s classification of segments, which correspond to the new organisation’s division of business areas, is based on the executive managent’s monitoring of operations based on Svenska Spel’s range of gaming forms on offer. Comparitive data for the previous year has been recalculated in accordance with the new division of segments.

Commercial terms and pricing are applied to services and products delivered between Group companies. Accounting discloses the distribution of income and costs as well as assets and liabilities for each operating segment.

Two legal companies operate the business segment Casino Cosmopol, while the Parent Company AB Svenska Spel operates the other business segments of Gaming & Lotteries, and Vegas.

Directly assignable income-statement and balance-sheet items are accounted for within each business segment, while other items have been distributed. Other operations include businesses run by the Group’s other smaller subsidiaries.

All income below and recognised earnings are entirely attributable to Sweden.

Consolidation is carried out in accordance with the same principles used by the Group.

Operating segment
	Gaming & Lotteries			Vegas			Casino Cosmopol			Other operations/elimination of internal items			Svenska Spel Group
SEK million	2010	2009		2010	2009		2010	2009		2010	2009		2010	2009
Revenue
Net revenue from gaming	6,395	6,609		2,039	2,081		1,190	1,198		—	16		9,624	9,905
Commissions	–1,106	–1,150		–842	–859		—	—		—	–12		–1,949	–2,020
Other revenue	82	87		1	0		86	82		40	42		209	211
Net sales from gaming operations, etc.	5,370	5,547		1,198	1,223		1,277	1,280		40	47		7,885	8,096
Costs (incl. capitalised work)	–1,816	–1,837		–387	–383		–805	–802		–82	–153		–3,090	–3,175
Operating profit	3,554	3,710		811	840		471	478		–42	–106		4,795	4,921
Balance sheet
Investments	5	2		100	138		15	44		65	109		184	291
Other assets	781	897		221	215		849	836		5,452	5,760		7,302	7,708
Total assets	785	899		321	352		863	880		5,516	5,868		7,486	8,000
Amortisation, depreciation and impairment	141	122		118	115		81	76		7	16		346	329
Liabilities	2,233	2,516		—	—		862	879		–375	–372		2,719	3,023
Total liabilities	2,233	2,516		—	—		862	879		–375	–372		2,719	3,023