Significant events in 2010

• Gaming responsibility programmes focused on priority groups, primarily young men aged 20–24.
• The entrance to the Stockholm casino was rebuilt.
• A new brand strategy for Casino Cosmopol was drawn up.
• A responsible gaming week was organised at each casino.
• All casinos conducted a Poker Academy.
• The procurement of a new guest registration system commenced.
• A new operational management organisation with fewer management levels was introduced at the casinos.
• The Swedish Competition Authority initiated a review to ascertain whether Casino Cosmopol pursues competition-distorting sales operations.
• Purchases using company cards were banned as part of efforts to combat money laundering at the casinos.

Priorities for 2011

• Complete the brand plan to raise the entertainment experience at all casinos.
• Quality assure responsible gaming work at the currently high level.
• Develop supervisory activities.
• Continued training of managers to ensure more satisfied personnel and guests.
• Continued focus on identifying and reporting breaches of money laundering legislation.